Marketing Plan
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Strengths
Land space
Well established management
Restaurant
Projection of luxury positioning
Profitable
Professional and highly trained staff
Distance from the airport
Transportation links
Weaknesses
Decline in corporate guests
Lack of differentiation
Technical equipment needs to be updated
Opportunities
Restaurant expansion
Business facilities
The function suite
Beauty salon
Projection of luxury positioning
Differentiation
Governmental support
National Tourist Board
Low cost airlines coming into service
Trade, Conferences and Exhibitions increase
Domestic travel increase
Tourism market increase
Private transportation
Threats
Family owned business
Saturated market
High levels of bureaucracy
Global economic downturn
Tourism threats
Strengths
Land space of 1.2 hectares
Well established management that provided a wide range of service skills, communicating strong brand values
Popular restaurant
Projection of luxury positioning
Profitable
Professional and highly trained staff who are motivated and highly skilled. They are proud of MHCCH and respect and promote the brand values of the hotel
Distance from the airport
Highly networked transportation links within close proximity to MHCCH
Weaknesses
Decline in corporate guests
Lack of differentiation
Technical