The Simpsons, an American Popular Culture Phenomenon?
The Simpsons, an American Popular Culture Phenomenon?
âThe Simpsonâsâ an American Popular Culture phenomenon?
American popular culture has a tremendous effect on the everyday people. The fields of television film and pop music are dominated by media representations produced in the USA. The invasion of the American popular culture has been so powerful that many people get most of their information about the world through American films and television shows. âPopular culture enthusiasts are thus absorbed into a situation where American-made popular culture texts inevitably affect their worldviewsâ (Mikko Vaatainen, 2002), whether they want them or not. The perspectives to real-life phenomena offered by American popular culture products are bound to be one-sided. Yet, they are a central aspect in the forming of peopleâs conceptions concerning the world. The popular television series, âThe Simpsonâsâ can be seen as an example of an American popular culture that has radically affected not only America but the whole world.
The Simpsonâs began as a series of short cartoons on the Tracy Ullman show in the late eighties. In 1989 The Fox Broadcasting Company signed the cartoonist Matt Groening to make 13 half hour episodes. The show quickly became one of the networkâs highest rated and critically acclaimed programs. Midway through its 15th season The Simpsonâs remains as popular as ever, increased sales in its DVD collections, more Emmyâs added to its already formidable collection and substantial TV ratings suggest that the show is going from strength to strength.
Fox used The Simpsonâs instant popularity to their advantage, frequently using the show as a lead in to many other programs, especially when the network hoped to hook audiences on new shows, âSay what you will about King of the Hill, Futurama etc. but it would be foolhardy to suggest their success had nothing to do with the Simpsonâs.â(Geoff Nixon, 2004) To look at the Simpsonâsâ specific comic strength is to notice its fast pace, tight scripting, and cerebral sense of humour. Working on a number of levels, âThe Simpsonâs has always been equally willing to reference respected academics like Henry Kissinger as frequently as they poked fun at frivolous television efforts like Richard Dean Andersonsâ MacGuyverâ (Geoff Nixon, 2004) Carl Matheson of the University of Manitoba recognises The Simpsonâs as the pioneer of âquotationalismâ the practice of referencing contemporary culture, many top celebrities have featured in the Simpsonâs, including Tony Blair, Sir Ian Mckellen and Simon Cowell. The showâs carefully assembled mix of sly pop culture references and social satire have kept things fresh and unpredictable for over ten years, without a doubt The Simpsonâs has been one of the most influential comedic institutions of recent popular culture and has managed to have satirized any concept, no matter how touchy; abortion, breast cancer even the lingering effects of the Vietnam War on American Culture. For this fearlessness in their writing and their expertly articulated viewpoints on contemporary life, The Simpsonâs can never be faulted. In 15 years The Simpsonâs has grown from mere cartoon to cultural icon, executive producer Al Jean admits he is constantly amazed by the shows popularity, âWe donât have tapings with audiences and we donât really get feedback except from the people that work on the show, so whenever I go overseas I am astounded how many people are familiar with it.â (2002) Many of the showsâ fans have become obsessed with exploring its secrets. Numerous academic papers and websites have been created by educated, eager fans wanting to deconstruct and analyse their favourite show. As a result the show has been dissected and discussed exhaustively for most of its existence and has become a seemingly permanent fixture in our discourse of popular culture. The Simpsonâs has achieved iconic status, and the various members of the Simpson family are now easily recognised features of contemporary US pop culture; the show has become a part of mainstream American Culture.
However, as the series continues into its 15th season many have argued that it has become increasingly apparent that the show has passed its creative peak. It was in fact about four years ago when the first cancel The Simpsonâs opinion articles were released onto online periodicals arguing that the quality of the program was slipping. Fans argued that the show now contains âmind-numbingly improbable events passed off as reality and the characters had become broad and blandâ (Ian Pugh, 2004). The TV Internet Newsgroup Alt. TV Simpsonâs, has many people that are against the direction that the show is now being directed toward. One of the lead protestors on the group is Ondre Lonbard who says âThe Simpsonâs has turned into a cold, cynical, anything for a joke series with