Tesco Stakeholders and Custermors
Stakeholders can range from being a person, group or organisation that has a direct or indirect interest in an organisation and can be effected by the organisations activities, objectives and policies. Tesco has several different ranges of stakeholders from customers, employees, supplier’s shareholders, and government, just to name a few. There are numerous factors that affect how many stakeholders a business has and the strength of their interest and influence which can be shown in the power and interest matrix appendix. Stakeholders can be classed as latent, expectant, and definitive which can be determined by 3 different attributes, Power legitimacy and urgency.
To retain loyal customers Tesco must look after their customers they do this by
Having low prices this is because if Tesco have low prices then Tesco will attract more
Customers, as they have to spend less of their money at Tesco. Tesco also keep their
Customers happy by opening more bigger and luxurious stores this is because when Tesco
Open bigger stores then they have everything under one roof this is convenient for Tescos
Customers that are very busy as they can just take on trip to Tesco and get everything they
Want to. (Lincoln, 2007) Tesco also keep their customers loyal to them by having a club card
System this encourages customers to buy more stuff from Tesco and receive points. When the
Customers receive enough points then they get vouchers that they can spend back into Tesco
This is very beneficial to Tesco as it receives a lot of loyalty from customers
Stakeholders can range from being a person, group or organisation