Essay About Ticket Revolution And Short Flights

Southwest Airline
Essay Preview: Southwest Airline
Report this essay
Southwest Airlines
Describe the competitive environment faced by Southwest Airlines.
Operation delayed 4 years due to court battles due to new carriers entrance
Limited demand
Faced Predatory pricing from competitor
Faces deregulation & expansion beyond texas
Compete with not only flights but also car drivers (short flights)
uncongested airports of small cities or smaller, less congested airport of large cities (avoid competition + differenciation)
shortest time require to “turn”
cost effective is critical !
high service at low cost
What are the distinctive resources and capabilities that provide Southwest Airlines with its competitive advantage?
Love themes, differentiates themselves from other airlines
Frequent flights, low unrestricted fares, on-time departures
Drive vs fly
Does not offer reassigned seats, meal (only drinks+snacks), membership to cut cost (more margin on price)
Domestic flight
Short-haul, high-frequency, low-cost
Focus on service operations, cost control, marketing, its people and the corporate culture
Big family with employee and customers (have fun with them)
Hire people base on cultural fit (fun, friendly from heart)
Foster good relationship between employees and passengers
55% book through travel agent / 90% average industry -> more profit
ticket revolution welcoming guess > reading ticket
focus on nonstop flghts
uncongested airports of small cities or smaller, less congested airport of large cities
“excellent”