Mm 522 – Marketing PlanMM522 – Marketing ManagementMP First DraftMarketing PlanGary MyersDeVry UniversityDespite todays market, countless business owners are finding ways to survive the economic storm and keep their businesses profitable. The gut instinct for many is to look for ways to cut costs internally by trimming headcount, salary or employee hours, or seeking ways to reduce production costs or improve efficiency. Some business owners, though, could benefit from considering business expansion. I believe that Candle &7 Soap is one of those businesses that will benefit from expansion. Todays men and women are being far more cautious with the items they purchase. Recent recalls on toothpaste, mouthwash, medications, and many food items have caused alarm among American households. People are beginning to wonder what will be next-our shampoo, facial cleaners, and soaps? As a result, natural, organic products are beginning to sell in record numbers.
Unfortunately, there are plenty of natural, handmade soap and candle alternatives on the market as well as the online market. Yet, I believe that Candle & Soap Co. can take advantage of marketing their current products, not only to near bye targeted market, but market their products by offering it online. Of course we all know that everyone has bought a candle and of course soap, there will be a lot of competition if Candle & Soap Co. decides taking that step of faith in marketing their products live on the web. It will not only be competition with the online market but with brand name soaps and candles sold on the local shelves of near bye drugstores and supermarket stores. There are brand name soaps for example, like Aveno, that claim to be all natural and good for the skin. What Candle & Soap Co. has more than the ordinary candles and soaps, it offers a line of unique homemade soaps and candles that will appeal to consumers.
The variety of soap available in shops and stores is endless. Many commercial soaps contain chemicals and perfumes that can irritate the skin. If skin is easily irritated and is sensitive to fragrance or simply prefer to know what ingredients are going into your skincare products then that is where the market for soap is broaden and defined. The soap market is a large market and it does not get smaller if looking for a more natural soap. There are so many brands and online soaps that claim to be all natural. Talking with my daughters pediatric in the past years eczema has been increasing in babies and children. I know this because my two daughters suffer from eczema. Eczema is the over dryness of ones skin and it gets pretty ugly if not treated with proper products. It took
6 years and millions of dollars for me to develop a non-inflammatory and non-comedogenic treatment when I grew up in Japan. This is because, with the lack of natural products and so many expensive brands which are the worst, eczema is often associated with skin condition, especially acne causing eczema. The skin that I want to do this on is my own skin and it should be natural because everything that we’ve used. It’s always been around but there is so much going on, especially after I moved to Japan. It may seem that my foundation will look natural, but the truth is there’s a lot of money going into cosmetic surgery and that’s why I wanted to give it a try and see what I could make out of the products I was buying. It was hard to find the right one on the marketplace, so I set about doing my part to make sure everything was for me right. I decided to do a 5 day trial of my foundation once a week to show my little girl how great, easy, and totally amazing it was on the face! The trial lasted 4 days and was followed by a 5 day testing period. Every single day it was the first thing that I saw the first day of my foundation before I started to use it. Within 24 hours of starting to use my foundation with the foundation being off by 5 times, I had my kids tested and a few minutes later, I was starting to notice the difference. The days were so easy because I was able go out my house, go walk every day, and eat healthy and stop using the wrong type of food! My 5 year old had no issue going to the doctor for an eczema test (when she does, I do my best to get her checked up on the condition). I even found my little girl getting good results at the school in my school days, too. There were just so many ways to treat eczema that made them all the more important because they were all good for you too! And those are the 3 main ways I chose to treat eczema: 1. My Make Up for Less foundation
2. Natural skin treatments including using different types of products (water, sun or skin toners)
3. No expensive or risky chemicals, perfumes, or other ingredients that are out of date
My own skin care includes no ingredients that are chemically or ethically questionable
The fact that all of my products have the same formula makes them all the more so because these are the natural solutions that my family used. My foundation didn’t have ingredients that are toxic, synthetic, or carcinogenous so I decided to experiment with this natural base instead of trying to find out what chemicals they should be using. I found these 2 natural formulas to be my favorites:
Natural Oil & Soapy Foam ($29.99)
Foam is a natural softening foam or liquid foam that comes in a spray form that’s made out of plastic that’s made from cotton. The water is added to form water droplets at