Tommy Hilfiger
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The Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets mens and womens, and childrens clothing under the Tommy Hilfiger trademarks. The Tommy Hilfiger Corporations major product is clothing which is broken into two major product categories mens and womens clothing.
Tommy Hilfiger has an aggressive market development strategy with diversifying and pursuing markets that are already carried by the company. The company has taken their success in the U.S and found comparable markets overseas with a great deal of success. The company is strongest in the US because of sheer volumes. They are the fastest growing in Europe. They are also the No 1 designer brand in Central America, South America and Canada. The company holds steady in the top ten in Japan with lots of competition. The business is also strong in South-East Asian markets like Hong Kong, Taiwan, Korea, and Singapore. Tommy Hilfiger is currently setting up all over China and considers India its new horizon.
The companys market development is strong and growing with each quarterly report. They offer new products to existing target markets worldwide and are also exploring the involvement in products without the Tommy Hilfiger namesake. Through a range of strategic licensing agreements, the Company offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The Companys products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong and other countries in the Far East, as well as the Companys own network of specialty and outlet stores in the United States, Canada and Europe. www.tommyhilfiger.com
Tommy Hilfiger has a competitive advantage compared to its competitors. There product mix is what gives them the advantage on competitors like Sean John, Phat Pharm, Ecko and Enyce. With other competitors like Nautica and Polo, they compete on similar grounds, but lead them with the shear diversity of their product mix. Both Polo and Ralph Lauren are legendary brands, but Tommy Hilfiger has done and outstanding job with micromarketing and appealing to the core of fashion buyers.
Tommy Hilfiger leaves his urban competition behind with his strong International