Tourism Industry in India
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This report also presents and evaluates via an econometric model the direct, indirect
and induced impacts of Indias international aviation arrangements on the market for air
travel to and from India. Specifically, the consulting team has modelled the competitive
effects of incremental seat capacity on prices, employment and net tourism. Finally it
examines the issues surrounding the proposed liberalisation of Indias policy for civil
aviation, and provides a suggested policy needs a proper integrated branding strategy rather than numerous isolated
efforts. It is also imperative to get to the root of many issues such as infrastructure, maintaining heritage
sites etc. while we are moving ahead aggressively with branding. Implementing best international practices
in tourism development is one of the important tasks that should be lom industry. By doing this, a nation brings the maximum benefit to its people by giving them dignity,
and by creating jobs and wealth.
Research Problem
While the tourism sector pats itself on its back with facts and figures that seem to be growing each passing
year, but the fact is that in the year 2006, India represented a paltry 0.52 % of the world tourism market
share. So India still lags behind in tourism scenario.
Research Methodology
Secondary data was accumulated through various sources like internet, reference materials, newspapers,
magazines etc.
Major Findings India has already started Incredible India campaign which is running successfully & reaping good
rewards. But Indias counterparts in south-east Asia already have the early mover advantage. So what are
the factors that are to be looked into more closely while India enters the second phase of its tourism
branding? It is important in this phase to build onto already running campaign. The challenges that lie
ahead are plentiful and there needs a proper integrated branding strategy rather than numerous isolated
efforts. It is also imperative to get to the root of many issues such as infrastructure, maintaining heritage
sites etc. while we are moving ahead aggressively