Limousine
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Towson Limousine is a company that provides quality ground services in Maryland, Northern Virginia, and Washington D.C. The company places great emphasis on “timeliness, competitive cost, and quality of service” (2002, www.towsonlimo.com) while offering transportation in luxury sedans and limousines. Towson Limousines customer base includes corporations, airline crew, and local residents.
As a marketing strategy, Towson Limousine is offering online reservations for their fleet of cars on their web site www.towsonlimo.com. Their web site Home
At the top of the Towson Limousine Home Page, there are six pull down list boxes representing different areas of information. The “Home” link offers information about the business as well as testimonials that offer proof of quality and satisfaction from their customers. This area also offers a link to a web form where the user enters reservation inquiries, suggestions or comments, and requests for more information. The user hits a submit button to forward the form to the company. There is no immediate feedback available.
The “Rates” link offers current cost information for all their stock as well as special rates for specific events like weddings, dining, and prom nights. The “Fleet” link offers pictures of the outside and interiors of their offered vehicles. This allows a browser to peek inside these luxury cars while shopping for a car. Additionally, Towson Limousine offers special promotional rates for special occasions, trips, and holidays under their “Promotions” link on the Home Page. These links allow the shopper a nice range of options in price, style, and destination.
Towson Limousine also offers many links to sponsored business that include restaurants, area attractions, and local businesses. These links under the “Sponsored Links” pull down offer an added bonus to the browser. There is also a “Benefits” link with information about local benefit events. The web site not only draws the user in, but also tries to