Towson Limousine
Essay title: Towson Limousine
Towson Limousine is a company that provides quality ground services in Maryland, Northern Virginia, and Washington D.C. The company places great emphasis on ātimeliness, competitive cost, and quality of serviceā (2002, www.towsonlimo.com) while offering transportation in luxury sedans and limousines. Towson Limousineās customer base includes corporations, airline crew, and local residents.
As a marketing strategy, Towson Limousine is offering online reservations for their fleet of cars on their web site www.towsonlimo.com. Their web site Home
At the top of the Towson Limousine Home Page, there are six pull down list boxes representing different areas of information. The āHomeā link offers information about the business as well as testimonials that offer proof of quality and satisfaction from their customers. This area also offers a link to a web form where the user enters reservation inquiries, suggestions or comments, and requests for more information. The user hits a submit button to forward the form to the company. There is no immediate feedback available.
The āRatesā link offers current cost information for all their stock as well as special rates for specific events like weddings, dining, and prom nights. The āFleetā link offers pictures of the outside and interiors