Toyota Us IntroductionJoin now to read essay Toyota Us IntroductionExecutive summary:Toyota Motor Engineering &manufacturing North America is an automobile manufacturing and R&D company owned by Toyota Motor Corporation headquartered in Japan. Nowadays, the company has large presence in United States with more than five major assembly plants and manufactures various automobiles from sedans to trucks.
Market:Toyota is participating in an exciting growing market. Automobile has been explosive growth in the USA since 90s. A recent survey indicates that total revenue generated from U.S new car & truck sales in 2007 is around $675billions. And Toyota has gained around 15% of the market shares. However, in the U.S, there were 15.9 millions cars and trucks sold in 2007, which is down from 16.5 millions the previous year due to the rally of gasoline price, and one result was the increasing demand of fuel-efficient vehicles.
Products & Service:United States is a major automobile market for Toyota. In those assembly plants owned by Toyota in North America, various types of automobiles are manufactured. Its products have been diversified from economy sedans to luxurious sport cars and SUVs. Nevertheless, Toyota is also pushing hybrid vehicles in the US market such as Toyota Prius, Toyota Camry hybrid and various Lexus products. Toyota has been a leading force in the hybrid technology and as a result it has sold more hybrid vehicles in the country than any other manufacturers.
Main objective of Toyota U.S division:Be the best automaker and dominate the U.S market with automobile supply.Toyota: SWOT analysis with regards to US market, overviewInternalStrength weaknessWorld’s largest automaker 1. understanding US market/culture2. Reliable and high quality image 2. Distribution network3. Innovation 3. Market share in US4. JIT systemDiversified productsExternalOpportunities ThreatsHybrid technology 1. strong competitors from all segments of productsIntroduction of new models 2. fuel price rallyOnline
Vincent
Automotive News Editor, International
Vincent
Automotive News Editor
July 23, 2017
“The US market for vehicles is growing so fast that there will be a shortage of manufacturers and a loss of confidence in their ability to meet supply constraints.” – Toyota U.S.
On the 20th of July, Toyota announced that they will start delivering vehicles in 2017 for the U.S. market. They say the US market will reach a tipping point in 2018, which will lead to changes to how Toyota sells its vehicles, particularly the electric cars which will be the first to become available from 2019.
Over the course of some time, they expect to make an enormous investment in the U.S. auto market. It would be great to see a change of mentality. However, the problem is that, from the mid 1970s, when Nissan was under management, the “Mitsubishi SOHO” became a brand with a great reputation for a small but high quality diesel car. Since that time, it has become as good as ever for Honda, Ford and Chrysler.
During the 1990s, a growing American car market was also creating an opportunity for Nissan to offer a high end electric sedan version of their flagship electric vehicle that is designed to appeal to the segment of those who had no idea about Nissan.
Now in the 20th month, Nissan is getting some help from Ford, Nissan Motors and in fact Hyundai of Mexico, to make its electric car a high quality competitor to Nissan in the U.S.
“The Japanese government has given Nissan a ‘road stop’ for the Nissan brand at San Pedro de Lusquillo-Edelgo Motorota in the capital,” said Carlos Molnar, Nissan senior vice president. “The company’s goal is to reach more consumers by offering up more of its models that are higher quality than the other two-tiered models to sell and for Honda to offer higher end models, which are also priced better