Citw Turkish Airlines
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[pic 1]BM003-3-1-BEBUSINESS ENVIRONMENTANALYSE THE INTERACTION OF THE INTERNAL AND EXTERNAL INFLUENCES ON A BUSINESS IN ITS ENVIRONMENT NAME : TLEGENOVA BALNUR (TP030145) TLEUBAYEVA ZHIBEK (TP029664) AINUR ZHARMUKHAMEDOVA (TP032900) ARTUR NURGALIYEV (TP029097) INTAKE CODE : UC1F1401LECTURER : WONG HUEY WERN Contents1.0 Introduction 2.0 PEST Analysis 2.1 Political aspect 2.2 Economic aspect 2.3 Sociocultural aspect 2.4 Technological aspect 3.0 Recommendations 4.0 Conclusion 5.0 References 1.0 IntroductionThe Arabs were the first people that start cultivating and trading coffee from the 14th century. Coffee was being grown in Arabia by 15th century and then coffee become well known in Persia, Egypt, Turkey by the 16th century. By the 17th century, coffee came to European countries including Germany. The first coffeehouses in Germany were opened in 1679-1680 in Hamburg, Bremen, and Hanover. The middle and lower classes introduced the coffee by 18th century.Nowadays coffee become one of the popular drink in the world. Most of the people start their morning with drinking coffee. There are over than 2, 25 billion cups of coffee are consumed by people every day. 90% of coffee production are taking place in well developing countries where the consumption of coffee is taking place in the industrialized countries. Now Germany is a nation of coffee drinkers and popular for coffee industry.[pic 2] 2.0 PEST Analysis2.1 Political aspect High standards relating particularly to coffee producing methods are becoming more important in the industry and may gain political prominence. Here is some points for political issues in Germany:
Industry-specific rules and regulationsThe level of relationships between German and countries that produce coffee beansThe level of political stability within a country[pic 3]Tax policy Legal One of the most popular coffee industries in the world is Jacobs Company. This business offers consumer a lot of types of coffee. First Jacobs was found in Germany. As of February 2014, Jacobs (figure 1.1.) is present in 65 countries and territories. Figure 1.1.source: