Business Sustainability Management Future
Table of ContentsAbstract2Introduction4Perspectives6 Analysis 8conclusion14References ……………………………………………………………………………………………………………………………..15 AbstractBusiness sustainability is related with creating long term shareholder value by taking available opportunities and managing risk in an efficient way considering economic, social and ethical issues. Companies have already realized that the traditional measure of business performance that is to maximize profit cannot meet the requirements of all the stakeholders. They have to do something more to stay competitive in the market. So they have to consider the needs all the stakeholders including employees, customers, community organizations, NGOs and other agencies The Companies of all sizes and across many industries have realized that traditional ways of measuring business performance do not account for the needs of all stakeholders. In order to ensure sustainability over the long term, management teams must do more than maximize shareholder profits. They must consider the needs of all stakeholders, including employees, customers, and community members. According to the triple bottom line principle every business has to consider the welfare of its employees, customers and society as a whole creating no harm to the planet and make a reasonable profit that society will accept. A thorough analysis of triple bottom line approach followed by Apple is shown in this paper.
1. IntroductionIn this era of globalization, Economic system has gone through as such complexity that every industry needs to make extraordinary efforts to sustain within a highly competitive environment. Business sustainability aims to create long term value of its products to its customers by adopting new innovations and accepting all the opportunities available in the market. Besides, every business entity has to respond to the socio-economic and environmental responsibilities in order to sustain for a longer period of time.The purpose of this study is to critically analyze the sustainable management concept from two different ethical perspectives and provide a thorough guideline about its implication in a company. Apple Inc. is chosen for the analysis of this study. Apple is one of the largest tech giants in electronic industry around the world. Apple generally designs and produces mobile communication and media devices, Computers, digital music players and develops a variety of software’s, Peripherals, networking solutions and digital contents and application. The Companys products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud and a variety of accessory, service and support offerings. The Company offers a range of mobile communication and media devices, personal computing products and portable digital music players, as well as a variety of related software, services, peripherals, networking solutions and third-party hardware and software products. In addition, the Company offers its own software products, including iOS, the Companys mobile operating system; OS X, the Companys Mac operating system; and server and application software. The company has been honored the most admired company several times by Fortune Magazine (Bernasek, 2010; Colvin, 2009; Fisher, 2008).