Marketing Case Solution Nestle Pizza
Essay Preview: Marketing Case Solution Nestle Pizza
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Step 1a: Adjusted Trial Rate for Contadina User HouseholdsPizza & Toppings: = .80 x + .30 x “Definitely”* “Probably”* = Pizza Only: = .80 x + .30 x “Definitely”* “Probably”* = Step 1b: Adjusted Trial Rate for Contadina Non-User HouseholdsPizza & Toppings: = .80 x + .30 x “Definitely”* “Probably”* = Pizza Only: = .80 x + .30 x “Definitely”* “Probably”* = Step 2a: Trial Unit Sales from Contadina User HouseholdsPizza & Toppings: = x availability (%ACV) awareness(%)* x x x
adj. trial rate (%)* transaction size # of Contadina user hhs.* = Pizza Only: = x availability (%ACV) awareness(%)* x x x adj. trial rate (%)* transaction size # of Contadina user hhs.* = Step 2b: Trial Unit Sales from Contadina Non-User HouseholdsPizza & Toppings: = x availability (%ACV) awareness(%)* x x x adj. trial rate (%)* transaction size # of Contadina non-user hhs.* = Pizza Only: = x availability (%ACV) awareness(%)* x x x adj. trial rate (%)* transaction size # of Contadina non-user hhs.* = Step 3: Trial Dollar Sales Pizza & Toppings: = x x .67 total trial unit sales unit price factory price adj. = Pizza Only: = x x .67