At the Border of Legitimacy
Essay Preview: At the Border of Legitimacy
Report this essay
At the border of legitimacy
I think everybody has already met luring advertisements which were hardly refutable but useless. Nowadays the world is full of influences and “attacks” which try to convince us to buy something.
This is aggressive marketing. It gathered ground because there are plenty of potential buyers running in the world, but there are even more suppliers, competing each other. Even if we take only one product, a lot of brands exist from the lowest to the highest price category.
The tricky thing in the system is when “smart” suppliers try to exploit and manipulate people using, analyzing, and preventing their needs. For example, in the name of Christmas people are willing to pay more and buy useless presents, or when children are targeted to convince their parents instead of the seller, or when salesmen try to catch potential customers emotionally. Boutiques always offer the newest trends and styles whether we talk about cloths, electronic devices, or mobile phones. People rather buy new goods than repair their old ones because advertisements force us to be fresh, trendy, and up-to-date. Doesnt it a kind of exploitation?
The expansion of the Internet has just further pressed on the situation. We can meet with pop up banners or with e-mails of presents and premiums on a daily basis. Or when we just want to download a program from the Internet, we get other two which we dont need without asking us. I think it is so disturbing.
Thats the problem with this aggressive marketing. Suppliers want to uniform us – to bear the same cloths, to watch the same TV programmes, to have the same iPhone not to be an outsider. But do we want to stand in the queue and be a puppet?