Ujla Washing Powder
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Ujla pronounced “Uj-ual-a” is a customer-focused company committed to consistently offer better quality products and services that maximize value to the customer.
This customer-centric philosophy will be well emphasized at Ujla through:
Continuously exploring & developing new products & processes.
Laying emphasis on cost effectiveness.
Maintaining effective Quality Management System.
Complying with safety, environment and social obligations.
Imparting training to all involved on a continuous basis.
Teamwork and active participation all around.
Demonstrating belongingness and exemplary behavior towards organization, its goals and objectives.
Ujla is a phenomenon and synonymous with Value for Money. The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement – a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality.
Ujla is a name that will be instantly recognized as a true Indian brand, which will take on mighty multinationals and rewrite the marketing rules to win the heart of princess, i.e. the consumer.
India is one of the largest consumer economies, with a burgeoning middle class pie. In such a widespread, diverse marketplace, Ujla will aptly concentrate all its efforts towards creating and building a strong consumer preference towards its �value-for-money’ product.
Currently the domestic detergent market has only a premium segment, with very few players and is dominated by Multi National Companies We plan to sell an innovative, quality product — with an indigenous process, packaging and low-profiled marketing, which will change the habit of Indian housewives’ for washing their clothes. In a short span, Ujla will create an entirely new market segment in India’s domestic marketplace, which will eventually be the largest consumer pocket.
We expect this brand to surge well ahead its nearest rival — Surf, which is a well-established detergent product by Hindustan Lever. Ujla will literally capture the market share by offering value-based marketing mix of four P’s, i.e. a perfect match of product, price, place and promotion.
We predict that within 5 years Ujla’s annual sales will touch 800,000 tons, making it one of the largest volume sales with a single brand name in the world. This will make Ujla the largest detergent brand in India with a market share of 38%.
It has been a persistent effort of Ujla to make consumer products available to masses at an affordable price. Hence, it takes the utmost care to provide the finest product at the most affordable price. To leverage this effort, Ujla will undergo massive backward integration along with expansion and modernization of the manufacturing facilities.
The focal objective behind the modernization plan is to up gradation with resource-savvy technology to optimize capabilities. Ujla’s six production facilities, located at different places, will be well equipped with state-of-art technologies. To ensure regular supply of major raw materials, Ujla has opted for backward integration strategies. These strategic moves will allow Ujla to manage effective and efficient supply-chain solutions.
Ujla practices a �value-for-money’ plank. Ujla plans to extend the same philosophy in categories as commodity food products, personal care products and packaged food. Distinct market vision and robust infrastructure will allow Ujla to have cost leadership. Apart from this, lean distribution network, umbrella branding and low profile media promotions will allow it to offer quality products, at affordable prices.
In order to provide a product that the Indian population can relate to, we are currently working with Dr. Karsanbhai Patel, a recipient of various awards and accolades. He has been bestowed with various awards like…
Udyog Ratna by Federation of Association of Small-Scale Industries of Gujarat, New Delhi.
Outstanding Industrialist of Eighties by Gujarat Chamber of Commerce and Industry, Ahmedabad (in 1990).
Gujarat Businessman Award in 1998 by Gujarat Chamber of Commerce and Industry, Ahmedabad.
Excellence in Corporate Governance Award by Rotary International District 2000.
A&M Hall of Fame, _______.
Shri Karsanbhai has been awarded an Honorary Doctorate by Florida Atlantic University, Florida, USA in the year 2001 in recognition of his exceptional accomplishments as a philanthropist and businessman.
The world has also recognized his ability, acumen and wisdom and in recognition of the services rendered by him in his various capacities. Dr. Karsanbhai Patel has also served as a Chairman for two terms to the Government of India’s Development Council for soaps and detergents, as a Member of Bureau of Indian Standards Committee for Soaps and Detergent Industries and President of Gujarat Detergent Manufacturers Association.
We plan on promoting our product using Sachin Tendulkar in our Commercial and Advertisements as not only was he deemed the Worlds most promising young cricketer and Indian crickets rising star but 11 years later had fulfilled those promises shattering records upon records. On his 28th birthday
Promotion: Sachin Tendulkar and Endorsements
His first ad campaign
Sachin Tendulkar shot his first ad for Band-Aid which was a Johnson and Johnson product. Remember the ad where he plays cricket with the children in the backyard and when one of the kids gets hurt trying to catch the ball Doctor Sachin offers him a Band-Aid.
The first ad he shot with a cricketer
The first time Sachin ever shot an ad with a cricketer was for Boost. Sachin shot the ad with