Controversial Television Advertising
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Its well known that internet marketers are in the business of marketing. To become successful in business, its crucial to actively promote your business to gain new customers. Lets face it No promotion, no new customers. Its a simple as that.
If youve ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three – the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.
More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.
This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope youre not one of those customers… But you might have been already without even realizing it.
Step 1: T&T
You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you dont know how responsive a particular ad is, how can you possibly gauge the ads effectiveness? Not by guessing, thats for sure! It is essential that you T&T because this keeps you in control of your
earnings.
If your campaigns arent creating the desired outcome – signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits.
Step 2: Tweaking
What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be ” Yes”. If the answer is “No”, then simply tweak the item and T&T to produce a better response.
Ad Copy:
Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what youd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldnt respond to the ad yourself, a rewrite is a must.
Product Demand:
If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If its a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really
want? Feedback is precious and should be taken into serious consideration.
Sales Page:
Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the readers sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask?
Order Page:
Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details?
Price:
If everything else appears to be set correctly but youre still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and its not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If youre testing two pages, the first to receive 100 responses is the one to adopt.
Step 3: QA
Usually QA stands for Quality Assurance and it still does, but