Essay About Type Of Product And Case Analysis

Case Analysis Of Dell Computers
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On April 22, 2003
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URRENT
ITUATION
IGNIFICANT
SSUES AND
ROBLEMS
TRATEGIC
ANAGERS
TRENGTHS
EAKNESSES
PPORTUNITIES
HREATS
VALUATION OF
TRATEGIC
ACTORS
DENTIFICATION OF
TRATEGIC
LTERNATIVES
MPLEMENTATION
VALUATION AND
ONTROL
ROCEDURES
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Industry Analysis
The PC industry is one of the strangest in the world. There is probably no other
type of product that is so technologically sophisticated, sells for so much money, and yet
is sold by so many companies for so little profit. Dell, Gateway, IBM, Compaq and HP
(one entity), and Apple are the main rivals in this industry, and the competition is fierce.
Dell and Gateway have been the most innovative by including the “just-in-time”
manufacturing to meet consumers specific needs, and all of these computers are hard to
decipher because of there high compatibility with each other (not Apple). The only thing
that really sets them apart is their prices and reputation. The PC industry is a complex
network of companies involved in different industrysegments,