Essay About Typical Day And Senior Membership

Marshant Museum Alternatives Analysis
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Alternatives:
Introduce a $1.00 admission fee.
Introduce a student/senior membership.
Raise discounts at Skyline and Gift Shop to 20%.
What operations are profitable in 2004?
Profitable
Not Profitable
Memberships
Gift Shop
Special Exhibits
Skyline
Parking
Association Members
Questionable Operations:
Personnel/Administration costs -Lower them by 10% (combined or individual?)
Memberships – Add a book to $500+/other benefits
Publications – Send out less = lower costs
Educations – breakdown? How is the money being spent here?
Alt. A
Total attendance in 2004 was 628,472. 45% if this was for special events = 284,865
There are 17,429 personal members and 205 corporate members.
On a typical day, with only the permanent art display, 85% of visitors are non-members.
628,472 – 284,865 = 343,607 (permanent art visitors)
343,607 X 0.85 = 292,065.95 (non-members)
292,066 X $1.00 = $292,066
* 50% of visitors will not be ok with the fee.
* These numbers include all ages. Children under 12 are free, but it is unknown how many visitors are under 12.
Alt. B
Benefit costs of regular membership ($50) = $631,016
Total regular memberships in 2004 = 13,672
Revenue of regular memberships = $639,664
Revenue – Costs = $8,648
*Dont know current number of student or senior visitors
* Dont know current number of students or senior visitors that are already members
Renewal