Essay About Uber Pricing Strategies And Customersuse Of Social Media Platform

Uber Pricing Strategies and Marketing Communications
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Information System and AnalysisCase Study: Uber Pricing Strategies and Marketing CommunicationsWhat does Uber’s business model look like? Key Partners “willing” drivers and “needy” consumersKey ActivitiesSoftware development -appQuality control through ratings system for drivers and customersUse of Social Media Platform for advertising and marketing purposes, and developing strong relationships with customers(even work together to fight against governmental regulations)Value Propositions UberX service – 10% lower than taxi pricesShort waiting periods compared to usual taxi Customer has access to driver’s name, car model, rating, and pricing prior to accepting or declining the rideNo more kickbacks to human dispatcher that results in unfair customer distributionCustomer RelationshipsSelf-service:Uber appAutomatic charge customer’s credit card / pay drivers via direct depositCommunities: social media connectionCustomer SegmentsPassengers who need ridesDrivers who need money Key ResourcesHuman: employees such as the data-science teamIntellectual: Uber app with its algorithms for calculating the faresChannelsTwitter, Facebook, YouTube,Website,Uber appRecruiting drivers in their own carCost Structure        Software development costEmployeeFixed costRevenue StreamsUberX, Black Car, SUV charge differently Uber takes 20% commission on each ride.Rides are calculated based on algorithm (matching supply with demand)Uber does not directly employ drivers, instead it develops an app that connects “willing” drivers with “needy” consumers, and then earns the 20% commission on each ride. Since it does not hire drivers, Uber also does not need to own any fleet of vehicles.