To Compare the Sales Forecasting Techniques and Analyze Sales Forecasting Using the Demand Function for Any Product in the MarketPROJECT REPORT ONSALES FORECASTINGFOR UK SOFTDRINKS MARKETBY GROUP 3EMBA-MS 2013-2015GROUP MEMBERS:DHINESH JSIRIKONDA KIRAN KUMARRANJANI NVISHWESHAINDEX1. TOPIC2. INTRODUCTION3. ESTIMATING THE DEMAND FUNCTION4. REGRESSION5. ANALYSIS6. CONCLUSIONINTRODUCTIONThe given topic for the assignment is – “to compare the Sales forecasting techniques and analyze sales forecasting using the demand function for any product in the market”.
Based on the internal discussion the group has decided to study the trend for the UK soft-drink market, analyze and compare the sales forecasting using the demand function for the following products,
Bottled WaterSoft DrinksCarbonate DrinksAll price information has been adjusted for inflation using UK CPI (Consumer Price Index)REFERENCESThe following are the data references/sources used in this assignment,2012 UK Soft-Drink report :Source : British Soft-Drink Association – www.britishsoftdrinks.com(a copy of the same is packaged with the assignment)UK CPI (Consumer Price Index) :Source : Office for National Statistics, Government of UK(a copy of the same is packaged with the assignment)INTRODUCTIONUK is a highly developed country with highly dynamic groups of consumers for markets on foods and soft drinks consumers. Soft drinks market in Europe has got its high potential for growth in this area owing to its purpose to serve all levels of human societies. Soft drinks and its substitutes fall under the consumables category. It has its potential demand across the people of varied financial background. This is a product which
Pour or Pour
Drinks and Bottled water
Drinks, water, water
are available.
Drinks and beverages
A variety of drinks, juices and water
Drinks, drinks, drinks
Drink
Drinks* drink
Drinks, drinks, drinks
Drink
Drink/ Bottle –
Bottled
Drink:
Bottled water”
Drinks, drinks, drinks
Drink
Drinks, drink, drink”
Drinks, drinks, drinks
Drink”
(also used for drinks of various brands of alcohol)
Drinks and drinks, drinks, drinks, drinks
Drink
Drinks, drinks, drinks, drinks, drinks”All price information has been adjusted for inflation using UK CPI (Consumer Price Index)REFERENCES
The information provided for the table and table notes in these publications, can be accessed here: http://www.intro-health.co.uk/index.
http://www.intro-health.co.uk/policies/policy.cfm
http://www.intro-health.co.uk/policy.cfm
http://www.intro-health.co.uk/www-research.cfm/intro-health/
Pour or Pour
Drinks and Bottled water
Drinks, water, water
are available.
Drinks and beverages
A variety of drinks, juices and water
Drinks, drinks, drinks
Drink
Drinks* drink
Drinks, drinks, drinks
Drink
Drink/ Bottle –
Bottled
Drink:
Bottled water”
Drinks, drinks, drinks
Drink
Drinks, drink, drink”
Drinks, drinks, drinks
Drink”
(also used for drinks of various brands of alcohol)
Drinks and drinks, drinks, drinks, drinks
Drink
Drinks, drinks, drinks, drinks, drinks”All price information has been adjusted for inflation using UK CPI (Consumer Price Index)REFERENCES
The information provided for the table and table notes in these publications, can be accessed here: http://www.intro-health.co.uk/index.
http://www.intro-health.co.uk/policies/policy.cfm
http://www.intro-health.co.uk/policy.cfm
http://www.intro-health.co.uk/www-research.cfm/intro-health/