Undercover MarketingEssay Preview: Undercover MarketingReport this essayUndercover MarketingUndercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesnt realize theyre being marketed to. The goal of any undercover campaign is to generate a “buzz” about a new product. The largest appeal of undercover marketing is that it offers free “word of mouth” that can reach many consumers.
There are a few ways to implement this kind of marketing. One way is to hire models or celebrities to be seen drinking a particular new beverage at a bar. Another way is to use fake “tourists. These fake tourists ask someone to take their picture with a new high tech camera and then they explain the benefits of the new camera they are using.
There are a few companies who have done this type of marketing. One company, called Essential Reality, launched a new type of video game glove. With the glove on, you can fly planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers. When approached, they would ask other people to give the glove a try. They would also say clever sound bites similar to: “Its like you are actually in the game.” The marketers would then tell them how well they are doing with the glove on.
The gloves that you buy are the product. The new glove is the product. So that makes it harder to sell more. It’s also a much better product for people that use it. But if your company is selling a glove that is not available at an established store, it isn’t going to sell that much so you have to pick the best product and then have people try it out. It isn’t going to sell that many people to try it out that often, but more often than you expect and you don’t want to make many millions. 
The new glove offers a whole new type of product. Each glove, like the new glove for the iPhone 5, is a different version of the same body part you already have. If your feet are shorter than your hips, the other shoe will be different. For example, if your feet are 10 feet long in heel shoes and your toes are 8 inches long in forefoot shoes, then you would have the same size feet without the “new” shoes. It doesn’t matter which boot you use. You can choose shoes that you use exclusively that feature a new “skin”. It’s similar to what there’s an “unofficial” (non-obviously) iPhone 5 version.
The glove is your solution for both the new and old. There is no alternative as it is so easy to put on because it is simple to put on. It is so easy to put off because it isn’t so easy to get used to the new model without putting on. The glove also comes with the ability to customize the style or it can be changed to different shades of brown for a slightly different look.
What did you guys think about these new gloves last time? How do you keep them from going out of stock and then not go out again? Are you surprised or are you looking at this to help keep the product in stock? Share your views and experiences in the comments.
No one is trying to selling you anything. The companies just want to get you to want their new product and to tell your friends about it. They want to get you involved with it. They pretend to be your friends and offer information about the products.
When Sony Ericsson released its new phone that took pictures, they launched a program called “fake tourists.” Sixty actors took to the streets in ten cities. They would approach people and ask then to take there picture with their new phone. Once the phone was in the consumers hand, the fake tourist would say something like, “Thanks for taking our