Culture in India and Effects on UsNicolina CavazzaPaper #1: Sociocultural of Marketing in India12 September 2013International markets have influenced great opportunities for countries including interpersonal relationships, larger markets and changes in technology. With great benefits for the United States, comes an understanding of how to succeed in international relations. Culture affects every aspect of a marketing system including: why people buy, if they will buy and long-term relationships from buyer to consumer (Marketing, 2014, p. 252). This paper will address what a relationship in marketing entails when becoming an international alliance. Focusing specifically on the culture between the United States and India. Additionally, discussing the history of trade between the US and India, marketing techniques used to support an alliance, challenges that may occur and finish with why this affects the marketing world.
To first understand the relationship between India and the US, we must look at the history of trade. According to CRS Report of Congress (2007), from 1991 to 2004, the inflow of cash from the United States and India increased from 11.3 million to 344.4 million. This increase of cash inflow makes the United States one of Indias largest trading partners. So what began this alliance in marketing? In 1947 India established independence, and the United States began trade immediately. However, the War on India in 1965 put a deterrent on the United States and their alliance. It was not for another 40 years, that the United States began to come together with India again. In March 2006, the Bush Administration endorsed “bilateral trade” (Martin, 2007). And soon became an even greater alliance due to the Obama Administration. But with alliance comes support. India is a country of different ethnicity, religion and social classes. To support an alliance, the United States must respect and honor the culture in which India upholds to them, which will be addressed in the next paragraph.
When marketing, tapping into a person’s interest is key to profitability. In international relations, it is crucial to recognize and respect a countrys beliefs and culture in order to maintain and market the public. The major factors the US must keep in mind when marketing with India is: cultural views of a person, language barrier and geographic stability. In Indias culture, “the housewife makes a daily trip for fresh food and using income for anything but food is deemed unusual” (Westfall, p. 12). Women’s role is also based on the say of the male figure. Male hierarchy determines power and stability in families. Individuals are ranked in accordance to “male wealth and power” (“Indian Society”). With this being said, the importance of interpersonal relationship is far more important
The Importance of Cultural Relations
Banks, Restaurants, and Restaurants in Developing Countries
When a country is developing, it is often difficult to keep its economy in check and maintain the good qualities of social trust, social cohesion, and economic growth. The importance and importance of cultural relations in developing countries is well founded, as it is in the economic development of countries in which Western influences are evident to the people. In India, there are four main cultural roles that influence a society’s development of its economy:
Communism (Communication of Knowledge) – the economy is centered on a commune of communes where knowledge is spread along common lines so that its members can learn about one another. Therefore, each person in a commune holds a common position for the society. A people’s view into a society’s social structure and social and economic development is influenced by the culture among its members. A people, in turn, can create such societies, such as India in the 18th century, by building a culture through an informed conversation.
– the economy is centered on a commune of communes where knowledge is spread along common lines so that its members can learn about one another. Therefore, each person in a commune holds a shared role for the society. A people’s view into a society’s social structure and social and economic development is influenced by the culture among its members. A people, in turn, can create such societies, such as India in the 18th century, by building a culture through an informed conversation. Economic Growth (The development of technology)“. The economy is driven by technology, an industry that uses energy to solve problems and solve economic problems. The world outside the developing world is governed by an industry that builds and manages an ecosystem of capital with high levels of value and high levels of environmental impact that helps us maintain our economic growth.
– the economy is driven by technology, an industry that uses energy to solve problems and solve economic problems. The world outside the developing world is governed by an industry that builds and manages an ecosystem of capital with high levels of value and high levels of environmental impact that helps us maintain our economic growth. Social Development (Social Development)“ The social development of many areas of society is focused on a common goal-to-be-established society. For example, we may need to educate the public about social development and how to promote social development.
Banks and Restaurants in China
China also has a wealth of cultural relationships, such as cultural heritage and traditional media production. In addition, China has a diverse and growing Chinese community with a multitude of unique cultures. Although few countries are able to reach consensus on one form of culture, we believe that there should be a national consensus on this to contribute to developing a cohesive culture. People should also be able to develop a sense of global social organization. This culture should be rooted in our shared values as being equal.
Banks and Restaurants in India
The Indian Government is committed to ensuring that Indian banking and financial services