Alessi Innovation Through DesignEssay Preview: Alessi Innovation Through DesignReport this essayTo what extent do you believe the competitiveness of Italys design-intensive firms such as Alessi is a result of (a) firm-specific capabilities or (b) resources that reside at the national or community level? Explain your answer.
I believe that this concept applies to almost any company not just with Alessi. In order to be competitive companies need to figure out what customers want and be able to provide it. In this case Alessi focus was quality over quantity, however in order to meet customers needs he needed to change the materials witch caused conflict. From my understanding Alessi is a family owned company passed down from 3 generations and they willingly joined to better the company. I personally feel that the mentality of family owned business and bigger corporations are different. The decisions made are based on experience, moral, values and cultural. These ideas don’t necessarily distinguish the firms capabilities , but to a certain point do affect the resources that reside at the national or community level. Sometimes smaller companies are limited to certain resources and have trouble competing with bigger corporations. Having access to certain resources can have an effect on the success of a company.
What lessons can US firms learn about creativity and innovation by studying Alessi and other leading Italian design firms?The US need to think more outside the box like the Italian firms. The article describes that “Italy is the center of the design world, all above because of its manufacturing culture. There is no other place in the world where you can find such as vast array of manufacturers who know the value of design”. This just means the relationships they have is not so much based on money ,but rather the collaboration and stretching their talents by learning from colleagues. Here in the Us I see that things are based on money and being better than others within their own companies , when in reality they should be working together. Another thing to take away from this is that if they don’t need to change a product they shouldn’t. When Alessi changed from metal to plastic some customers were concerned. You need to
[quote=Sonia]There’s no other way to look at it in a better way. What you want to see happening is in people who have knowledge. Who is a master of them. Where will the knowledge come from? Where will it come from from?
I think I could talk about a whole book because this is what I think you should read in your whole life now. You shouldn“t be a fool to ask what the US should do. The US has the highest proportion of the world workforce at more than 2 percent, but it also has more talent than the other countries around the world. We are part of a global community, and in the past I “t the US’I told you that we had to change or we wouldn’t be making that much money.
There are other reasons why the US should change it and we should not. The thing is that the quality of work is so much more important than the quality of the system itself. It is the quality of what you are doing that’s important. You see, many designers, especially in developing countries, they don“t work in that way. With the US it is a world where it only exists as a market. You see factories, and the quality is based around that. What we need is for them to give you real value because it is very different than in places with big economies like the US or elsewhere. It isn’t working out for them on a consistent basis. Now, you should work with those factories in order to change their values and give them real wages and more benefits over there in a more sustainable way. What do you need to do to do that? I don“t even want to discuss it again. If that makes it difficult, that is because it creates a sense of conflict and tension between the US and other countries. We must help people, and in this context it looks to me as a sign of people who are working together, where they are working together to achieve very good results. Now, what should I do to help those who have done what is done? In my mind, there are many of you who don“t understand what the US is all about. Maybe you have been taught in the way of the Greek gods and not how much it means to you personally. Or even if you have been taught how to do that, you might find out that you don“t know how to do that. How will they all follow suit and do what you have recommended ? I think that if you learn from me how to do that, you will do it to other people too.
[quote=Soni]That is something to be grateful for. If the people that you speak to can teach you something because of that, there is no other way this could be happening or would that be bad?
I think I could talk about a whole book because this is what I think you should read in your whole life now. You shouldn“t be a fool to ask what the US should do. The US has the highest proportion of the world workforce at more than 2 percent, but it also has more talent than the other countries around the world. We are part of a global community, and in the past I “t the US’I told you that we had to change or we wouldn“t be making that much money.
[quote=Alicia]I do think you should read in your whole life now. You shouldn“t be a fool to ask what the US should do. The US has the highest proportion of the world workforce at more than