Essay About Use Of Data Mining And Retail Industry

Marketing Innovation – Mkt -7080-A01 – Understanding the Use of Data Mining in the Retail Industry
[pic 1]Marketing Innovation- Mkt-7080-A01Term Paper:Understanding the use of Data Mining in the Retail IndustrySubmitted by: Keya GaglaniStudent Id: 7783201Table of Contents                                                                                PageIntroduction                                                                                41.1. Marketing                                                                                51.2. Risk Management                                                                71.3. Fraud Detection                                                                        71.4. Customer Acquisition and Retention                                                7What is Data Mining                                                                        82.1. Clustering/Segmentation                                                                82.2. Visualization                                                                        92.3. Predictive Modeling                                                                92.4. Link Analysis                                                                        92.5. Deviation Detection                                                                102.6. Dependency Analysis                                                                102.7. Data Summarization                                                                10Uses of Data Mining in the Retail Industry                                                113.1. Optimization of Campaigns                                                        113.2. Cross and Up- Selling                                                                133.3. Assortment Optimization                                                                143.4. Price Optimization                                                                15