Microenterprise ProposalMicroenterprise ProposalIntroductionDue to the increasing rate of crime on campus, UWI students feel threatened and in despair. This set of budding entrepreneurs seeks to alleviate this problem by implementing a comprehensive security system like no other.
This document contains a business plan that outlines the strategies and ideas derived from a background steeped in mechanical engineering and surveying. It consists of the basics of the idea, the perspectives and a description of the preliminary financial assessment.
Basics of Opportunity/IdeaYou are walking home from school; suddenly you hear some movement in the bushes from behind.Is this the start of an attempted rape or robbery?What do you do?Do you start to run or shout for help?The Student Bug Personal alarm button works in the following wayThe Student Bug unit is fitted with a panic button. If the student believes that they are in danger of a robbery, assault or carjacking they push the Student bug personal alarm button which is conveniently located on the belt around the waist or anyway the person wishes to carry it.
The Student Bug unit immediately makes a telephone call to campus security. They can then log on to the person with a desktop or laptop computer and identify the location and direction of the person on a moving map display.
A call to the student will establish if they have indeed been a victim of a carjack, mugging or robbery.We believe: Nothing will stop an attempted crime, but a Student Bug with a personal Alarm button may prevent it from succeeding.How does it workStudent Bug consists of two components:A small phone like device which has the GPS receiver, GSM cellular telephone module, modem, processor and memory chip complete with its own antennas.Our special software package with a very comprehensive street level mapping software which is loaded from CD onto your PC or laptop.With the click of a mouse button, your computer dials up Student Bug unit, and it instantly identifies the precise location speed and direction of your movement on to a moving display.
The Student Bug system is designed to be as easy to use as a regular car with three different settings: speed*, direction*, direction from your parking lot.*
The speed you can operate this system can be set from anywhere in the world. This is a completely new technology.
All the drivers and operators can see their car’s speed on the display on their smartphones. This enables the Student Bug to be seen for sure at the same time as the car in which it was parked.
More advanced features include:
• High resolution picture display with full view of your surroundings and a full screen.
• Mobile App
If you’re in the market for a Car Bug it is easy to find and find out what you need – this app will help you find a location on the screen on your smartphone or even other mobile devices.
• App-based navigation
We offer a range of features:
• App-based app to locate your car in a fixed position and use a detailed map.
• Mobile app interface
• App location map to track your progress even when you are out of the neighborhood.
• In-car view
• 3D road map
* The ‘Speed’, ‘ Direction’ and ‘Speed from parking lot’ will also be displayed in different locations.
Additional features include:
• 3D driving simulator.
• Vehicle identification number (VIN number) – If the address you get from your nearest official motorway can’t be displayed for any given destination the car will automatically be assigned a VIN number. You also get a number of different VIN numbers you can use.
• Personal assistant for driving and checking the location.
• High resolution map displaying of your speed, direction and destination.
• Auto-complete maps for different car types, including motorcycles, vans, buses, minivans, SUVs and taxis.
• Auto-detection system.
• App location scan to see when you find a location for your car: to find your road, road map and the number of lights, turns and wipers.
• 3D mapping for all your routes.
• Car navigation system for each location within the city.
• Mobile app for any number of activities including driving, taking out a taxi or parking in the street and taking a picture with your phone.
• Ability to check parking locations to see when the parking stalls are opening.
• Auto-correcting to see if they are being used or not.
• Auto-reprinting map for various car types, such as limousines, minivans and motorbikes.
All of this information is automatically updated and downloaded from the Student Bug website.
And the Student Bug app is completely free if you use it before you buy the vehicle for the first
It is easy to use as a mobile phone and requires no third party to interpret the information.Market/ Customer base potential:In a 1998 analysis of the GPS marketplace, Frost & Sullivanvi (F&S), a marketing segments and consulting company that monitors market trends in the aerospace industry, the GPS marketplace into aviation, marine, military, timing and land-based applications. Land-based applications include automatic vehicle, inventory and people locating and fleet management. F&S projected a compound annual growth rate in GPS of 22.4 percent during the period 1994 through 2004, with forecast revenues of $1.77 billion in 1999, $2.7 billion in 2001 and $4.8 billion in 2004. An updated June 2000 F&S report reflected actual revenues of $2.07 billion in 1999 and forecast revenues of $4.6 billion in 2006. Land-based markets accounted for $1.28 billion, or 61.8 percent of 1999 revenues, “a statistic not likely to change greatly through 2006.”
The F&S report also states, “Established markets such as land-based and hydrographic survey and GPS-aided navigation have spurred emerging mass markets such as automatic vehicle location, fleet management and recreational handheld GPS navigational aids.” It suggests that the following are the major drivers of the land-based GPS markets:
Land-based unit potential is unrivaledGPS tracking technology engineers efficiencyIncreased chip set production broadens GPS useFalling price points open market to new usersDisplays and operating systems contribute to useMiniaturization allows GPS use in increasing numbers of productsF&S cautions that “there will come a time when a satellite navigation system independent of GPS will come to fruition” and that GPS companies and their products must be sufficiently adaptive to “expand their customer base by ensuring that their products can accept either GPS, [the Russian] GLONASS [satellite system] or new frequencies.”
F&S concluded, “explosive growth