Essay About Value Proposition And Great Value Proposition

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Explain just what makes a great value proposition. How are great value propositions developed and how are they used in planning the marketing mix. In answering this question illustrate your answer through use of a good example where a strong value proposition has been employed.[Notice: this is the answer which is recommended to consider as a reference only when there is no relevant material or knowledge can refer to from your lectures or textbook. Besides, the ‘great’ here as I understand means ‘outstanding’ or ‘successful’, though it can also be comprehended as ‘a large amount of’.]A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be appealed and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.In a simple term, a value proposition is a positioning statement that explains what benefit the consumers, who are the target customers and how the company does it uniquely well.In the case of Honda, a vehicle company which delivers to its consumers the value proposition that “the products manufactured by Honda offer the best cost performance”, the company position itself as the manufacturer providing best value-quality product.A value proposition can be used to help integrate marketing mix to make sure they provide attractive factors to a consistent target consumer group. In a marketing plan of a product, an appropriate value proposition should be determined before the specific tactics set. In the situation of marketing concept, which is broadly used nowadays, identifying consumers demand and developing products for satisfying the need are two fundamental steps. These two steps even occur before the development of product. That means the target group and value proposition should be prioritised. For example, to attract the consumer group who does not want to absorb extra sugar and treasure their health, Coco cola has developed coke zero (sugar free) and set its price as same as the one of original coke. This conveys to consumers that the sugar free coke is just the same coke drink only without sugar. From above information, it can be told that via utilising products and pricing, Coco Cola Inc. delivered a new value proposition differing to its original product to its customers.

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(2015, 07). Value Proposition. EssaysForStudent.com. Retrieved 07, 2015, from
“Value Proposition” EssaysForStudent.com. 07 2015. 2015. 07 2015 < "Value Proposition." EssaysForStudent.com. EssaysForStudent.com, 07 2015. Web. 07 2015. < "Value Proposition." EssaysForStudent.com. 07, 2015. Accessed 07, 2015. Essay Preview By: lallallalall Submitted: July 13, 2015 Essay Length: 380 Words / 2 Pages Paper type: Essay Views: 601 Report this essay Tweet Related Essays California Proposition 215 California Proposition 215 This was a California state proposition on the Nov. 5th, 1995 ballot also know as the Compassionate Use Act of 1996. It 488 Words  |  2 Pages Proposition 215 Marijuana Proposition 215 in 1996 was the first statewide medical marijuana initiative to pass in the USA. The first state it passes in was California on 545 Words  |  3 Pages How Does Shouldice offer a Superior Value Proposition Relative to Its Customers, Remain Successful, and Balance Low Cost with High Quality? How does Shouldice offer a superior value proposition relative to its customers, remain successful, and balance low cost with high quality? Data Summary Benefits purchased 2,107 Words  |  9 Pages Paying Careful Attention to Research Literature, Critically Discuss the Proposition That Men and Women Talk Differently. Paying careful attention to research literature, critically discuss the proposition that men and women talk differently. To determine whether women and men talk differently there 2,864 Words  |  12 Pages Discuss the Proposition That Managers Should Do Everything They Can to Enhance the Job Satisfaction of Their Employees. Introduction The notion that employee job satisfaction should be a top priority for managers has been one of much debate. Although managers have many roles 1,818 Words  |  8 Pages Similar Topics Value Proposition Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter