Essay About Variables                    Descriptions                            Genderfemale And Person’S Mood

Marketing Mix – My Shoe
Essay Preview: Marketing Mix – My Shoe
Report this essay
RECOMMENDED TARGET MARKETThe new product is called ‘My Shoe’. It is Nike brand new product which is suitable for all the girls and ladies. ‘My Shoe’ is a shoes which will change colour based on a person’s mood at the moment.The biggest geographic segment for Nike is in North America. North American revenue grew 13.8% every year to 6.8 million and the Direct to Customer was strong and the comp sales grow up to 10% and higher e-commerce sales.The Demographic Segmentation has divided into 4 parts.                        VARIABLES                    DESCRIPTIONS                            GenderFemale and MaleAgeAll AgesFamily Life CycleYoung, Old, Single, MarriedRace and NationalityAll races and nationalityThe Psychographic segmentation of Nike is targeting on lifestyle and personalities. Nike target on those people who likes to play sports in style. Nike helps to evaluate a person’s characteristic and attitudes which can influence a person’s purchasing action.The Behavioural segmentation usage rate can be everyday for all the occasions. For example consumers can wear to travel and to work or even jogging. Nike also seeks for loyalty to make the company more stable. Nike can provide good quality products and customers service.