Venetian Ices
Venetian Ices
Introduction
In this project I have been hired by Venetian Ices Ltd to conduct marketing research to find out if their products will be able to sell to the teenage market segment, they are especially keen to market their products at Dartmouth Community College.
I am planning to research the following parts:
Similar products in the market.
Aims and Objectives of the company.
Why the 5 P’s, product, price, packaging, place and promotion, apply to Venetian Ices.
Create a questionnaire to establish student’s views on Venetian Ices products.
Find out the parents and staff’s views on Venetian Ices products
Find out about regulations that could restrict or effect sales.
Contents
Introduction
Contents
Finding Similar and Suitable Products
Aims and Objectives
The Marketing Mix – Product
The Marketing Mix – Price
The Marketing Mix – Place
The Marketing Mix – Promotions
The Marketing Mix – Packaging
Conclusion
Finding Similar and Suitable Products
Product
Picture
Why this product?
Mini Milk ice cream pops – chocolate, strawberry and vanilla.
Easy to eat
Not too much litter
Cheap
Popular with target market segment
Cornetto ice cream cone – strawberry
Easy to eat
Not too much litter
Cheap
Various choices of flavours
Solero ice cream – exotic, orange fresh and red fruit
Easy to eat
Not too much litter
Cheap
Calippo ice lolly – lemon and lime, orange and strawberry
Not too much litter
Cheap
Feast – chocolate
Easy to eat
Not too much litter
Cheap
Popular with target market segment
Mini Twisters – lemon and lime
Easy to eat
Not too much litter
Cheap
Funny Foot – strawberry and vanilla
Easy to eat
Not too much litter
Cheap
Big Milks
Easy to eat
Not too much litter
Cheap
Aims and Objectives
Four main aims and objectives:
To breakeven and make a profit.
Provide quality goods/products and services.
Maintain/Improve customer satisfaction.
Maintain/Improve employee satisfaction.
Other Objectives:
Good Reputation (be popular).
Meet customers (teenagers) needs and wants.
Increase