Understand Customer ExcerciseMy personal interest is in clean-tech industry, especially in investment function, so I chose to interview one of my friends, Rebecca Peng, who currently works as a VP in a venture capital firm named Draper Fisher Jurvetson (DFJ). The firm is focusing on clean-tech investment and Rebecca works in its China team based in Shanghai.
Comparing to industries such as consumer goods or manufacturing, venture capital industry is that straight forward in defining the customer and the market. In fact, when thinking at the investor side, the investing process equals to buying process: VC firms are simply buying shares of startups and selling it when the value of the shares grow to their expecting values. So I consider the startup companies as the products that can be bought by customers. On the other hand, VC firms should be the macro-level customers and, Rebecca, who is playing an important role in investment decision making, is one of the micro-level customers. According to the definition on the book, I defined her as the most important influencer in the firm’s purchase decision. Therefore, her experience on using social media will have a certain level of representativeness.
According to my interview with Rebecca, the typical process in a VC firm regarding a certain investment would follow the following seven steps:The use of social media is definitely throughout the step 1, 2, 7 and 8 during the decision process, for the purpose of sourcing investment targets, conducting market research, helping the initial due diligence, improving post-investment management and helping the exit of investment. The following chart describes for what purpose she used social media and what types of social media she used in each possible step of decision making:
Purpose of using social mediaType of social mediaStep 1Building up and maintaining network in venture capital industryWechat , LinkedIn Groups, Weibo , Snowball FinanceLearning and collecting firsthand information related to technologies and industriesWeibo, LinkedIn Groups, Weibo, Snowball Finance, industry and organization websites (example: chinaventure, pedaily, 21ce, etc.)Finding companies that looking for investmentsLinkedIn, Snowball Finance, industry and organization websites (example: wineast, vcinchina)Step 2Researching for specific technology, industry and market analysisIndustry and organization websites (example: chinaventure, pedaily, 21ce, ftchina)Initially investigate of the core management teamWechat, Weibo, LinkedIn connectionsStep 7Analyzing and understanding the market in order to help the company to increase its valueWechat, LinkedIn Groups, Weibo, Snowball Finance, YouTube, industry and organization websitesSearching
Automation of Social Media
Automation of Web Content
Web Content is an all-encompassing service that helps many people connect with friends, their relatives, associates, and business associates by providing direct access to and interactions between themselves and others. The purpose of the service is to give you an opportunity to interact with people who are using social networks and connect them to the public in new and helpful ways.
WeChat has a vast library of thousands of features and content at its disposal that serve any social networks, organizations, social networks or even a small number of online communities with ease. A service like WeChat could provide a real-time experience for you while your connection to a social network, organization, or group continues. The key to a successful WeChat is what we can connect to and, if you use Twitter, you can communicate with people without using a real-time connection.
Social media does not create a new world where everyone, both people and organizations can view their interests, values, and reactions to different social media sites and posts. This doesn’t mean that everyone using our services is a “better” or “more” person. They’re simply more connected. A person who interacts online has the benefit of being online to learn, gain wisdom, gain perspective, and help others in their respective groups, communities, and social groups. That does not mean that all people will take on different viewpoints and all social networking sites should be the same or only be one. Social networking sites should be the only place where you and others with different viewpoints and opinions can engage.
You can follow us through our website if you want.
Our services allow you to interact with people of any background, age, ethnicity, race, religion, language, sexual orientation, gender identity, disability, sexual orientation/gender expression, and gender expression at your pace or location.
It helps us to help you meet your expectations of how others can find, share, and relate to you in a friendly and friendly manner.
It helps us to interact with friends about what makes someone great to you.
WeChat (and other similar products, like It’s About You, and Facebook apps) provides a number of new features that are both new and unique to social media. These include:
New Feature: WeChat offers you the ability to join other people’s social networks, or groups with people that you know, connect with, and interact with. As a direct way of interacting with people, friends, and colleagues, WeChat allows any of you to sign up to invite people to join you over WeChat. WeChat makes inviting people to join WeChat as easy as you would imagine, and has enabled you to sign up for easy and speedy connections to anyone who ever came to our service. The invite process is easy, but once you sign up, we allow you to sign up for any kind of connection as long as you’ve already sign up for other people’s connections (like Facebook); you can do so any way you want and still have the same connection at anytime. WeChat integrates seamlessly with others’ social networks to help you set that up.
WeChat offers you the ability to join other people’s social networks, or groups with people that you know, connect with and interact with. As a direct way of interacting with people, friends, and colleagues, WeChat allows any of you to sign up to invite people to join you over WeChat. WeChat makes inviting people to join WeChat as easy as you would imagine, and has enabled you to sign up for easy and speedy connections to anyone who ever came to our service. The invite process is easy