Advertising: Verizon Commercial
Essay Preview: Advertising: Verizon Commercial
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February 13, 2011 played a big impact in the lives of many people of our nation; it was the day that the United States awarded those that achieved outstanding results in the music industry during an event known as the Grammys. While millions of people tuned it in to watch who would win what, advertisers were deciding what they will sell to whom. With a whole bunch of commercials for which millions of dollars was spent for their marketing research it would be an extremely complicated feet for marketers to make sure that they are the sore thumb that can attract and appeal to the eye of millions of viewers. For one company the Grammys came at a perfect time. With millions of viewers who were tech savvy, loved smartphones, or were just looking for the perfect device to give them that little push, the Verizon iPhone was the solution to all their needs and wants.
Verizon after years of hard deserved waiting finally landed a contract with Apple to be the 2nd exclusive dealer of the iPhone right after At&t. Millions of hesitant buyers were repulsed by the fact that the iPhone on At&ts network was horrible. There were complaints of dropped calls, poor service, and something called the death grip but Verizon was the solution to all those problems. Verizon through the use of their ongoing marketing efforts gave a name to itself to be the network that people could trust. They are said to have the best service in the most areas and now that they have the most in demand phone they had to find a way to market it in a way that would help it reach and exceed the sales of the iPhones that At&t sold during their three to four year head start of being the only exclusive dealer to carry the iPhone.
The Grammys of this year which attracted a soaring record of 26 million viewers and an audience that included many viewers aged 18-35, would be the ideal event to target and let everyone know of the absolute seller of a product that Verizon unveiled less then a week prior to this event. Verizon broadcasted a 30-second commercial where they were able to represent the main selling points of the Verizon iPhone and why its better to have it with them as opposed to having it with At&t. The iPhone is a phone that is in demand all by itself so the commercial started with showing the iPhone in the most beautiful way possible and accompanied the video with a few words of its beauty, then they had the Verizon guy having a conversation on the iPhone and said the common Verizon phrase “Yes, I can hear you NOW.” With their phrase and the way it was said they were able to discretely mention the main reason for why the iPhone might have not been a total success when under the At&t network. It also sent the message of how this product no longer has service issues and is covered by a network that has the most area coverage.
Through this commercial