Management
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Level of planning paper
In 2000, the Primeco Wireless submerged, and emerged as Verizon Wireless; the need for speed was gaining momentum. Verizon Wireless Online DSL, digital subscriber’s line, is the number one telecommunication industry appearing in the FORTUNE Magazine; it has listed as the most Admired Company. Hay Group Fortune Magazine. The founder of Verizon Company is Darby Checketts; he was a man with a vision. This fast speed company under the CEO, Chairman, leadership of Ivan Seidenberg, has grown into an internet king.
There are over 208,000 employees at the Verizon Online DSL Wireless Company, with an upward of $13 billion dollars a year in technology, it has 2.7 million shareowners and services billions of customers in communities all over America and the World. At least a 100 million people are connected by Verizon network everyday, whether at home, at work or on the go. Women Warriors has discovered in their research the highlights, accomplishments, and opportunities of Verizon to improve their customers lives in six areas that make up Verizon approach to corporate responsibility:
Ethic and Governance
Service and Innovation
Empowering Employees
Promoting Community’s Growth
Protecting the Environment
Partnering with Communities
Strengths & Weaknesses
Strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs, and organization in key areas. Strengths & Weaknesses are internal to the business and Opportunities & Threats are external.
Verizon Communications Inc is one of the worlds leading providers of communications services. With a diverse work force of more than 208,000, Verizon has four business units. Domestic Telecom serves customers based in 29 states with wireline telecommunications services, including broadband, nationwide long-distance and other services.
Verizon Wireless owns and operates the nations most reliable wireless network, serving 42.1 million voice and data customers across the United States.
Information Services operates directory-publishing businesses and provides electronic commerce services.
International includes wire line and wireless operations and investments, primarily in the Americas and Europe.
Strategic Planning Process
Strategy is define as the continuous, iterative planning process, which focuses on
Keeping an organization competitive in its environment (Miller & Dess, 1997). Strategic planning is complex, laborious, and time consuming. Accordingly, an
organization must allocate resources and time to the strategic planning process. (
Strengths
Verizon strengths are its resources and capabilities that can be use as a basis for a competitive advantage. Verizon business strategy is to archive a sustainable competitive advantage such as.
Cost advantage
Differentiation advantage
Verizon is able to deliver the same benefits as the other communication companies, but a lower cost, (cost advantage) or deliver benefits that exceed the competing products (differentiation advantage). A competitive advantage enables Verizon to create great value for its customers and good profit for itself.
Weaknesses
As an employee working at Verizon there, weaknesses are the ability to maintain and keep customers happy. .Verizon is bad at keeping schedule and getting things done when promise. Example customer order DSL service was told that they qualify for DSL. Once the order is place and the field tech run a manual line test to qualify the phone line they find out that the customer is too far out and cancels the order. No one inform the customer that the order is cancel. When the customer calls in to check the order status they find out that the order is cancel. Not informing customer of what is happening is one of Verizon biggest weaknesses in my option.
Opportunities
Part of Verizon strategy is to capitalize on opportunities in the large-business, education, and government markets. Verizon partner with other companies like MSN offering MSN premium free to Verizon DSL customer. Verizon