Vietnam Laptop Market:
ABSTRACT
At the present time, the domestic laptop market is very exciting with the participation of various brands along with the variety of products. Therefore, customers have more opportunities to choose their most suitable laptop, but what things they rely on to decide to buy this one or that one? To find out the common criteria that customers often rely on to choose a laptop, we have carried out observations of some large computer stores in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of urban population. The results helped us to explain why HP could hold the 1stposition in such a volatile laptop market as current.
INTRODUCTION
Computers have been used widely all over the worl in general and become one of the most attractive products in world technological market that many manufacturers are participating in production. In Vietnam, according to Dr. Lê Doãn Hợp (2010), the percentage of personal computers per 100 inhabitants in 2009 was 5.63%. Many world well-known computer makers such as HP, Dell, IBM, Appke, Asus, Acer, etc. have tried to gain bigger market share in Vietname computer market. Therefore, there has been fierce competition between those world famous brands. Thiều Phương Nam (Hiền Mai, 2010), director of Intels business in Vietnam and Indochina, indicated that the growth of the computer field in the Vietname market in 2009 has exceeded expectations, as well as the previous forecast of experts. In particular, the laptop was a product group had the highest growth rate, about 70% in 2009. The market has witnessed strong growth in market shares of large laptop brands, especially HP, which have led the Vietnam in 2008 and 2009. In 2010, HP continued to lead the list of Top brands in according to announcement of Nielsen – the industry leading U.S. market research group