Son Ha International Joint Stock Company
GRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORTBUILDING BUSINESS STRATEGYFOR THE INOX WATER TANK BUSINESS OF SONHA INTERNATIONAL JOINT STOCK COMPANY FOR PERIOD OF 2013-2017DucHienNguyen Tu CapTruong Thi Minh TamTran ThiHuyen Thanh[pic 1]GaMBA .X0111. HANOI 2013 ACKNOWLEDGEMENTS We are also grateful for professors and doctors for equipping us with knowledge and skills on corporate management during the course. These are necessary for research as well as useful experiences for practice. We also would like to express our special gratitude to ETC Center – Vietnam National University, Hanoi and Griggs University for their support during the completion of this study. We would like to express our sincere thanks to staffs at Son Ha International Joint Stock Company for having enthusiastically supported, supplying information data, as well as arranging meetings to discuss about business strategy of company.TABLE OF CONTENTACKNOWLEDGEMENTS 2TABLE OF CONTENT 3
LIST OF TABLES 6LIST OF FIGURES 7INTRODUCTION 81. Significance of the research. 82. Research Objectives: 93. Scope of research 94. Research Methodology: 95. Structure of the research 10CHAPTER I: BASIS OF LITERATURE 111.1 The basic concept of business strategy. 111.1.1. Definitions 111.1.2. Roles of business strategy 121.1.3. Level of business strategy 121.2. PORTER’S FIVE GENERIC COMPETITIVE STRATEGIES 13