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Vincor International Inc. was Canadas largest wine company and North Americas fourth largest in 2002. According to the companys mission statement, their goal is to become one of the worlds top ten wine producers, producing Vincor-owned new world premium wines which would be marketed and sold in all major consuming regions. Thus, as part of its growth strategies, Vincor has entered the U.S but in order to further fulfill mission, it must stretch beyond the borders of the North America. Although Vincor has had successes in its other acquisitions, should they acquire the Australian company, Goundrey Wines (GW)?
The current trend in the wine industry is moving towards various consolidations in retail, wholesale and production. The key was in distribution and marketing and there is an increase in the emergence of world brands and competitors. This is an opportunity for a new world producer such as Vincor. Vincor has a dominant position in Canada and has some strong brands. Because Vincor grows by acquisitions, the acquisition of GW would give it complementary product lines since GW produces ultra premium wines. GW is located in Western Australia which produces and markets approximately 26% of the countrys premium and super-premium wines. Australia has about 5% of the worlds production as well and there is the expectation of future market growth especially because Australia is the fastest growing segment in the international wine market. Again, there is another opportunity to capture more sales by acquiring GW.
Nonetheless, because Vincor is a publicly held company, will this acquisition complement the interest of their shareholders and will it increase profits? GW seems to fit Vincor strategic goals since Vincor wants to gain sales of $350MM in 5 years from acquisitions. How much should Vincor pay?
In 5 years, GWs 2002 forecasted sales of $25MMAUD will be equal to $67.7MMCDN (growth rate of 26% and 2002