Comparing Two Visual Pieces
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To compare the two visual communication pieces. To discuss the general purpose and audience through the analysis design elements and principles and evaluate the effectiveness for achieving its purpose.
Visual communication is actually provides information about its purpose. I classified the two visual pieces into two, the first visual piece is US World War II (1942) and the second visual is VTAC visual piece for tertiary application. The purpose of the first visual piece is to persuade women by inform them that they are capable of doing male job. In 1942 was when all of male going for war and the government support women to go work. Woman took jobs or volunteered in staffing weapons factories, earning the nickname of “Rosie the Riveter.” Intense rationing efforts of certain foods and materials, such as rubber and metals, were also enacted to feed war machine. The likely audience for this visual piece will be female, age 18 to 30 years old, who have not joined any volunteering activity.
The purpose of the second visual piece is to promote and advertise for VTAC tertiary applications. VTAC tertiary is Victorian Tertiary Admissions Centre. VTAC is the administrative body which processes applications for universities (and other tertiary institutions) in the state of Victoria (Australia). VTAC also calculates the Equivalent National Tertiary Entrance Rank (ENTER) for Victorian Year 12 students. The audience for this visual piece will be Year 12 students, age 17 to 19 years old.
The graphics technique that has been used by the first visual piece is freehand drawing using 3D perspective technique and computer generated image. It is obvious that they have been used freehand drawing for the woman picture. The letters have generated by using computer. The graphics technique that is used in the second visual piece is digital photography and digitally alerted image. They have used these two techniques for the background.
I will be discussing design elements applied in both visual pieces. The Design elements which applied in the visual piece are tone, texture, colour, and letterform. The using of tone in the visual piece applied in a shirt that the women wear. This blue shirt is contrasting with the background colour which is yellow that makes the woman appear stand out. They used texture in the skin colour of woman. By using texture, the skin colour of the woman looks real. Colour-they chose 2 contrasting