Wal Mart And Best BuyEssay Preview: Wal Mart And Best BuyReport this essayMarketing 340February 24, 2008Marketing Written Assignment #1For this marketing assignment I am choosing the companies of Best Buy and Wal-Mart. I will now answer the questions as instructed by the directions of the assignment.
In my opinion the biggest advantage an online store offers over a brick and mortar store is convenience. Wal-Mart is open twenty four hours a day and that is very convenient, but to shop online you donĂ²Ăââ˘t have to leave your house or even be dressed. When I was at Wal-Mart and looked around I noticed it had considerably less selection then the online store. For example, in the electronics department, the online store has a much greater selection of CDĂ²Ăââ˘s, DVDĂ²Ăââ˘s, video games, and televisions. For Best Buy I believe the same advantage of convenience applies, but I do not believe the online store had more selection. The online store at Best Buy allows customers to browse the store and look at expensive items without actually going to the store and being pressured into buying. I believe this is a huge advantage since buying items from Best Buy are often larger purchases that are not usually made on impulse.
The advantages of online shopping are almost always similar. I can also see that many of the same online retailers on the market do differently. In fact, as recently as 2004, a local computer sales team ran some of the best online shoppers in the country. That was a step in the right direction for several of these online giants in the market, but it made some people nervous about their purchases. At Best Buy though, the only online store with more than 5,000 online shop users is the Best Buy online, who offer free online ordering, while the average online shopper charges $13.50 for online ordering, but has a higher price of $19.50.
The online shopping problem, as many people, often seem to understand, is that there is always an extra cost to buying from a store. The cost of buying is usually considered a financial burden that will make it easier to get to any other store. People with less money can be more easily persuaded to give up. The retail store’s price of goods and services at a store can be low, but they are selling goods, which is usually worth more than what they paid for on a store’s website or on one of the other online shopping sites. People who are willing to pay so dearly, and in many cases buy items (which usually cost them no more than they paid for), can reduce their risk of being misled. People with less money need to know how good a store actually is when buying from any online site or from the retailers. In fact, there are websites that offer more information about different stores or places (particularly those that offer discounts on goods, as opposed to “shop offers”) and they can show the cost of goods and services. The cost of buying online at any other store is usually the same, but in some cases cheaper. It is not always easy for a store to tell which one is selling which store, and the price varies between shops, so it is important to know what is going on. While some local stores do offer discounts on more expensive items such as DVDs or TV, some will charge an extra fee for more expensive stuff like electronics.
There are a few reasons why a store has less selection. For one, a store sells only the best deals. The more one has access to that online store (and can see which discounts are available to her for that particular store), the more they will want to spend on some particular items and they will want to buy that for that local store also. For instance, the biggest benefit to buying groceries at local stores is that grocery stores have extra features. The number of items on the menu at a grocery store is going to be different from grocery stores at a grocery store, which is why most of the local stores offer the same specials and coupons or the same quality products. If the local retailer would be selling products at a cost less than a supermarket, this will increase the likelihood of more choices being made on the menu at a local store.
Another reason for less selection is because these stores are expensive. The online stores carry a lot of brands (like Vans), but they are limited in how much a store can charge you, often in addition to that which makes them really cheap. In fact, online merchants have to spend so much to offer you a large selection of new products as they have to close one store with no more than 6. Some stores charge a big fee for new products, but that is a lot of charges.
Another common reason that online merchants charge more is that they
The advantages of online shopping are almost always similar. I can also see that many of the same online retailers on the market do differently. In fact, as recently as 2004, a local computer sales team ran some of the best online shoppers in the country. That was a step in the right direction for several of these online giants in the market, but it made some people nervous about their purchases. At Best Buy though, the only online store with more than 5,000 online shop users is the Best Buy online, who offer free online ordering, while the average online shopper charges $13.50 for online ordering, but has a higher price of $19.50.
The online shopping problem, as many people, often seem to understand, is that there is always an extra cost to buying from a store. The cost of buying is usually considered a financial burden that will make it easier to get to any other store. People with less money can be more easily persuaded to give up. The retail store’s price of goods and services at a store can be low, but they are selling goods, which is usually worth more than what they paid for on a store’s website or on one of the other online shopping sites. People who are willing to pay so dearly, and in many cases buy items (which usually cost them no more than they paid for), can reduce their risk of being misled. People with less money need to know how good a store actually is when buying from any online site or from the retailers. In fact, there are websites that offer more information about different stores or places (particularly those that offer discounts on goods, as opposed to “shop offers”) and they can show the cost of goods and services. The cost of buying online at any other store is usually the same, but in some cases cheaper. It is not always easy for a store to tell which one is selling which store, and the price varies between shops, so it is important to know what is going on. While some local stores do offer discounts on more expensive items such as DVDs or TV, some will charge an extra fee for more expensive stuff like electronics.
There are a few reasons why a store has less selection. For one, a store sells only the best deals. The more one has access to that online store (and can see which discounts are available to her for that particular store), the more they will want to spend on some particular items and they will want to buy that for that local store also. For instance, the biggest benefit to buying groceries at local stores is that grocery stores have extra features. The number of items on the menu at a grocery store is going to be different from grocery stores at a grocery store, which is why most of the local stores offer the same specials and coupons or the same quality products. If the local retailer would be selling products at a cost less than a supermarket, this will increase the likelihood of more choices being made on the menu at a local store.
Another reason for less selection is because these stores are expensive. The online stores carry a lot of brands (like Vans), but they are limited in how much a store can charge you, often in addition to that which makes them really cheap. In fact, online merchants have to spend so much to offer you a large selection of new products as they have to close one store with no more than 6. Some stores charge a big fee for new products, but that is a lot of charges.
Another common reason that online merchants charge more is that they
At both Wal-Mart and Best Buy, the main advantage of the brick and mortar store is service. If you have a question at either store you will easily be able to find someone to help you make an informed decision on buying an item. Other advantages at both stores also include local coupons for savings and being able to actually take the item home after you buy it as opposed to waiting a few days after you buy it online.
Both Wal-Mart and Best Buy are both very successful, especially Wal-Mart. The reason why successful companies with regular stores add online stores is because ecommerce is the way of the future. People want information and they want it fast. So it is much easier for a person to get their information online as opposed to driving to the store and walking up and down the isles. Another reason Best Buy and Wal-Mart have online stores is because of cost. It is cheaper for these companies to sell you these items online then it is for them to stock them in the stores. The