Walmart Stores Case Study
GOING GREEN
BUSA 499
Professor Lee
September 29, 2008
Case Study 1 – Wal-Mart Stores
Dan Lessard
Landon Heidenreich
Tommy Petramalo
Kristian Arnesen
TABLE OF CONTENTS
Table of Contents
pg. 1
Executive Summary
pg. 2
Ch. 1
pg. 3
1.1 Mission
pg. 3
1.2 History
pg. 3
1.3 Background
pg. 4
Ch. 2
pg. 4
2.1 Internal VRIO Analysis
pg. 4
VRIO Table
pg. 10
2.2 External Five Forces Analysis
pg. 10
2.3 Problem Statement
pg. 15
Positioning Grid
pg. 16
Ch. 3
pg. 16
3.1 Option 1
pg. 16
3.2 Option 2
Pg. 16
Ch. 4 Strategic Option Evaluation
Pg. 16
4.1 Strategic Evaluation of Unionizing
Pg. 16
4.2 Strategic Evaluation For Reorganization
Pg. 18
4.3 Recommendation and Plan of Action
Pg. 19
4.4 Competitive Advantage
Pg 19
4.5 Implications
Pg. 20
Endnotes
Pg. 21
Executive Summary
Historically the discount shopping experience began in the mid 20th century, and in 1962 Wal-Mart helped pave the way along with other competitors such as Target and K Mart. Since then Wal-Mart has grown into one of the top retailers in the United States, and are currently in the process of trying to establish themselves into international markets. A key to Wal-Marts success is their competitive advantage of low prices – lower than any of their competitors in the discount retail industry.
Being a top business does not exempt one from problems. Over the years Wal-Mart has been one of the most scrutinized businesses in America. Wal-Mart has had to deal