Essay About Wal-Mart And First Wal-Mart Store

Marketing Mix Paper
Marketing Mix Paper
Running head: Marketing Mix Paper
Marketing Mix Paper
MKT421
Susan Ogden
January 29, 2008
Wal-Mart has been around little after Sam travel the countryside to learn the
fundamentals, of new retailing ideas he was doubtful of the future. He and his partner, Helen,
deposit up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas, borrowing
seriously on Sams image that the consumer was changing to a different type of universal store.
Nowadays, Sams gamble is a worldwide business with further then 1.9 million contacts and
practically 6,500 stores across the world. According many publications Sam has just completed
one of the best years in times past. Wal-Mart generates more than $3 billion in worldwide profits
each year, but it all started with a great marketing mix.
Wal-Mart believes that environmentally services and processes include excellence
and value to our products. Our obligation doesnt end there Wal-Mart observes the real promise
in our capability to transport products within the reach of everyday people worldwide . Wal-Mart
believes one must not have to pay more for healthy and environmentally preferable products.
One example of what Wal-Mart can achieve came from experiment with organic cotton. In
2005, they introduce an organic cotton yoga outfit and our customers bought it nearly all of them
in just a couple weeks. So, Wal-Mart expanded their organic selection including selected bath,
bed and baby products. Wal-Mart also provides, work out equipment for the comfort of your
home with great Fitness products from top brands,