Motivational SpeakerEssay Preview: Motivational SpeakerReport this essayHello, Im Your Motivational SpeakerHello and thank you for joining me today. I am glad to see so many of you here interested to learn about some of todays hottest business topics. My name is Mai Biz and I am a renowned business guru and motivational speaker. I have been contracted by a prestigious national business organization to conduct this seminar today. This remarkable seminar I am about to present will cover the topics of competitive advantage and international business. I am very excited to share my thoughts; however, if you have any questions during the seminar please feel free to ask, we are all here to learn!
I will also send a free invitation to the speaker, it is highly recommended and is always appreciated, thanks for stopping by to check it out!If I can get this lecture made and published for that matter I plan to be posting the lectures as a book which will have on it a few chapters covered as well as a few chapters that I will cover to make it more valuable. One day I think I will write something which will give you a better understanding of the topic I am about to offer you (I hope). In time I am going to write down a small outline for this seminar, based on my personal philosophy and the best in my field. Here are some of the topics I hope to cover:The key difference between thinking and practicing on business is a change in the mindset, not a change in one’s approach, not a shift in your attitude, but a change a change in your mindset. A change means that you change more, a change means that you change less or a change means that you think more clearly for a certain reason. When people look at information in a more scientific way it makes them think more clearly and it makes them question more. Your mindset is something that’s a reflection of the world and the world is going through changes. They are going through changes themselves which means that when you think back to life, they ask you questions that will help you get back on track.A change has to be a change you do because that will help you get back on track because you are doing yourself a favour. A change isn’t a change in thinking because you think it is, it’s a move up, a step up in your direction, a step up in your ability as a human being and you are just not ready to change. You must change and that will change and it’s important that you change so that you are ready to start making changes.To change you must change with your mind, your heart and your actions as well as the way that those actions get you where you are today. If this is in a book that you decide to write which I hope you will buy I would encourage you to share it where possible so more people see why I make that decision. My goal is to make it about change and to see it published in the most prestigious media, whether it be in a major magazine, a small magazine, or even a private magazine. You can start your blogging on this thread so that people can see how you are doing and see that it has moved from the “real” business situation to a whole new level of work and the changes are positive. I wish you the best of luck in your travels!P.S. I highly recommend that people who feel like they have been taught (rather than given) how to make change happen.
I will also send a free invitation to the speaker, it is highly recommended and is always appreciated, thanks for stopping by to check it out!If I can get this lecture made and published for that matter I plan to be posting the lectures as a book which will have on it a few chapters covered as well as a few chapters that I will cover to make it more valuable. One day I think I will write something which will give you a better understanding of the topic I am about to offer you (I hope). In time I am going to write down a small outline for this seminar, based on my personal philosophy and the best in my field. Here are some of the topics I hope to cover:The key difference between thinking and practicing on business is a change in the mindset, not a change in one’s approach, not a shift in your attitude, but a change a change in your mindset. A change means that you change more, a change means that you change less or a change means that you think more clearly for a certain reason. When people look at information in a more scientific way it makes them think more clearly and it makes them question more. Your mindset is something that’s a reflection of the world and the world is going through changes. They are going through changes themselves which means that when you think back to life, they ask you questions that will help you get back on track.A change has to be a change you do because that will help you get back on track because you are doing yourself a favour. A change isn’t a change in thinking because you think it is, it’s a move up, a step up in your direction, a step up in your ability as a human being and you are just not ready to change. You must change and that will change and it’s important that you change so that you are ready to start making changes.To change you must change with your mind, your heart and your actions as well as the way that those actions get you where you are today. If this is in a book that you decide to write which I hope you will buy I would encourage you to share it where possible so more people see why I make that decision. My goal is to make it about change and to see it published in the most prestigious media, whether it be in a major magazine, a small magazine, or even a private magazine. You can start your blogging on this thread so that people can see how you are doing and see that it has moved from the “real” business situation to a whole new level of work and the changes are positive. I wish you the best of luck in your travels!P.S. I highly recommend that people who feel like they have been taught (rather than given) how to make change happen.
To begin, how many of you have heard of, wanted to learn about or have discussed competitive advantage in your respective businesses? (Approximately 75% of the audience raises their hands). Good! That is more than I expected, I can tell we will have a magnificent seminar already! My next question is how many of you are puzzled by competitive advantage? (Approximately 50% of the audience raises their hands). So about half of you then, excellent that is why I am here! We will begin by first explaining the meaning of competitive advantage. Competitive advantage is “superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities” (Competitive Advantage, 2010 ). Competitive advantage allows a company to earn greater returns than the cost of investments. Therefore, profits are crucial to competitive advantage. In fact, a primary goal for business strategy is to accomplish competitive advantage.
Now that we know what competitive advantage is, understanding its relationship to international business is crucial. As most of you may know, international business is simply business that operates on a global scale. International business is the frontline for significantly improving and optimizing business systems. Further, this can create financial and operational gains as well as returns on investments to give corporations the strategy to build competitive advantage.
Although I have no affiliation, I must mention that Michael Porters Competitive Strategy is a must read. This book gives a superb overview of competitive strategy and analysis. Porter states, “that there are three generic strategies: overall cost leadership, differentiation, and focus on a particular market niche” (Porter, 1998, p. 35). Cost leadership requires companies to create policies directed toward growing to be the low-cost producer and distributor in the market.
For example, discount retailers such as Wal-Mart distribute cost savings to their consumers by offering lower prices on goods. The store can retain profit margins equally with competitors. However, for the reason they can save on costs, Wal-Mart gains a competitive advantage because they can offer the same goods at cheaper prices. K-mart is another example of a cost cutting retailer, although Wal-Mart quickly thwarted this strategy by cutting costs even further.
The second strategy, differentiating, involves the company designing a unique product to the industry. Take Hewlett-Packard, for example their printers give them competitive advantage because they offer functions that other printers do not. Further, they have customer support available 24 hours a day, seven days a week.
The third strategy is focusing. This involves researching a target market and concentrating on a product line, specific customer, geographical area, or distribution channel. Wal-Mart is an excellent example once again. This firm began in small towns in the Midwest and South. As the company built its reputation for low-prices and variety, the companys knowledge increased as well. This led to the ability to expand in the region, then the nation, and finally into the global marketplace. Wal-Mart began by focusing on a cost leader strategy in a defined market, and later grew beyond its primary market. Analyzing ones organizational needs is essential because each companys goals may differ and require a separate strategy. In fact, multiple strategies are often employed and together they create competitive advantage.
Now we will move forward to the strategy of creating value. As mentioned earlier, a company possesses competitive advantage when it is employing a value creating strategy not in use by any other competitor. So how does the company create value? An organization can create value by execute known as the value chain. This can be accomplished by low cost, better quality, special offers or promotions, something that separates the company and causes an advantage over the competition. In international business, creating value can come in the form of customized products tailored to a specific countrys needs or providing quality the country has never experienced before. This sounds like a piece of cake, right? Just make some different products from what the country has experienced and viola, creating value strategy accomplished! Unfortunately, it is not quite so simple.
But maybe the most critical thing to consider in this first paragraph is the power of price. Price is basically the price you can pay in order to make an advantage over your competitors. If an organization makes 100% of profits, then all the company needs is that one product, and then sell it to another country. However, the company need not have to pay for the market share of their product. Instead they can offer them the most competitive price they can offer for their product. So what makes a premium product so attractive? When it comes to premium products, companies start by choosing a competitive design that works best for the business. It can be pretty tough to find an affordable design but if you have the same budget and experience, then you should be going for it! Well, so when we were talking about this, we had mentioned the importance of being willing to pay, but we didn’t really go into specifics. But here is a more important point: you need to choose a quality design for your business. Since value, not price, must always be present on a product, you want to take this into consideration when deciding on the quality and price of services provided to your business.
At the start, the key to quality design as an organization is to have the flexibility for price. Then you do need to decide on what products to charge for. This is where you need to make a decision about how to make the difference you’ve just made. This can be a simple recommendation with a price guideline and perhaps a few other parameters you can use. Most importantly, what are the most important aspects of a quality design? First, what are the most important features of the design? Secondly, what features should you add? And finally, how can you optimize your design? This will also help you decide which services should be provided in the market. A great example of such a decision could be to create a great customer service page. That page should be a good way for people to know what their needs were in their budget, and a great way to motivate them to create a relationship with you and your company.
Here is another example where quality design goes missing. If you have a quality page, you can make your customers feel that it is worth their while. However, the quality of the page is only what it is. That is how much of that page you need to make and therefore the company needs to pay for that work. That is when it gets a little frustrating when your focus is on a simple recommendation. I love this problem because of it, because my client had a customer who was willing to pay for it because the service wasn’t perfect, yet it was worth that effort. There’s no real reason why you should need to make the change every time you sell a product. Sure, it’s convenient to save the markup for the customer but you do this for the end user – you have to make sure if they want something you’re willing to charge the price to them and that they really want it. You can’t do it like that every single day. So let’s make a simple recommendation like this to give our customers a good chance at achieving that goal if pricing becomes a matter.
And that’s it! If you are not as experienced as Mr. Odeh on producing quality design, then do these short articles for yourself to give you a glimpse of what it feels like and what customers are looking for in a product by using the above recommendations of our blog here.
It’s that simple!
Additional risks arise when companies engage in global trade or international business. Some risks include global supply chain uncertainty. For example, ensuring deliveries can be more difficult because of communication breakdowns, shipping expenses are increased because of tariffs, fuel costs, etc. Exchange rates can fluctuate as well and that can cause a loss. What is more difficult, these potential issues must be anticipated and included in the organizations strategy to retain competitive advantage. Therefore, many challenges are present, but many opportunities are