Global and Domestic Marketing Decisions
Essay title: Global and Domestic Marketing Decisions
Global and Domestic Marketing Decisions
Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics are crucial to Wal-Mart’s marketing policies. Corporate social responsibility is a practice used to improve the workplace and benefit society.
Wal-Mart is an organization that is familiar in conducting both domestic and global marketing. As of January 31, 2006, Wal-Mart has 1, 209 stores, 1,980 Super centers in the United States. Internationally, the company has operated 11 units in Argentina, 156 in Brazil, 278 in Canada, 139 in Central America, 56 in China, Germany 88, Japan 442, Mexico 786, Puerto Rico has 54, South Korea 16, and the United Kingdom 315 (Corporate Profile, 2006). Wal-Mart is domestically and internationally by name and by what they use as marketing low prices.
There are several high-level domestic and global environmental factors that affect Wal-Marts marketing decisions. The vision of the company remains committed to investing in the future of the environment, product sourcing, healthcare, wages, community involvement and diversity. For the environment, Wal-Mart feels that they should be able to conduct business that will not generate net waste. They believe in recycling more materials, by refining their products and distribution systems so that they create less trash domestically and globally. Wal-Mart also is an active participant in the planet’s current energy system. They plan to design stores that will use 30% less energy and produce