Essay About Washing Machines And Product Swhirlpool

Whirlpool Business Model
FRAMEWORK 1: STRATEGY BUSINESS MODELGROUP OF CUSTOMERSMens and Womens who is 25 – 60 years old, who are cohabiting or married and make up a home. Socioeconomic level A, B. Persons who live Lima. PRODUCT SWhirlpool has white line appliances products, is for home use; These include: washers, dryers, Dishwasher, stoves, ovens, microwave, Hoods, Freezers, Refrigerators, among others. The category that we are focus is:Washing machines: Washing machines with top loading s m to accommodate your clothes and the ability to add garments during washing to do everything m SC or tactical mode and Pr.The model is: Duet Washer WhiteTop loading washer large capacity, with programs for all types of clothing and special pre-drying cycle.Caracteristics: Direct drive motor that uses fewer moving parts, so it gets less wear over time.High Efficiency washing system360 Quiet Spin technology always ensures a balanced performance through automatic adjustment of the tub for a balanced loadQuiet Wash Ultra noise reduction system ultra-efficient Intelligent temperature controlIt Includes Heavy Duty cycles, normal, delicate wash cold cycle “Clean Washer” for maintaining the inside of the washer8 cycles, 4 automatic temperature and water levelStainless steel tubAutomatic detergent dispensersHome delayed 8 hoursCentrifuged at 1,200 RPMCOMPETITORSDifferent direct competitors has Whirlpool in the various categories in which it operates are:LGLG appliances have been designed with different lifestyles of customers.SamsungIt is offering elegant designs with maximum customer satisfaction.DaewooInnovative products with elegant designs and style.InduramaIt presents a wide range of products in the categories in which it operates: cooking, washing machines, refrigerators, freezers, etc.MabeIts products are constantly evolving. It is top of mind in many countriesDIFFERENTIAL ADVANTAGESDave Whitwam, the chairman of Whirlpool, decided in 1999 to make innovation a central issue of the company. The only way to counter the threats to growth and profits Whirlpool was the generation of a wide range of truly innovative strategic options.