The Iphone Case – Essay – Emilie Salinas
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The Iphone Case
Executive Summary
This study unravels the largest and most innovative company that we have seen in this century; taking readers on a journey through its operations and encapsulates the processes and systems that makes Apple Inc. ‘Apple’. The tone of this study is set by examining the organizational structure and the genii such as; the minimalist Steve Jobs who understands what consumer loves and Timothy Cook who produces to an efficiency we have never seen before. It examines various aspects of the design that makes iPhones distinguishable; the sleek minimalistic design from Jonny Ive’s industrial design team to customer involvement in the design phase and several other reasons consumers adore the iPhone. Stemming from the design is the quality management to ensure these designs can be consistently manufactured. This study delves into various aspects of quality management at Apple; both the external and indisputably equally important, internal metrics that governs software and apps. Poor raw materials can make the quality assurance process obsolete irrespective of how rigid your quality management system is, so we examined 11 of Apple’s suppliers dispersed throughout the globe. Having an inventory turnover of 3.2 days is a feat that can only be accomplished by Apple so an in-depth analysis was done and we see this can only be possible with masterclass forecasting and having repeatability through product lines where parts can be interchanged. Now that the product has been built, we study how Apple drives the demand using various marketing strategies such as aiming at consumers’ emotions and the unparalleled customer service that is provided which transforms this menial task of purchasing an iPhone into an experience. Included in that service design is their process selection and facility layout which is worth mentioning as Apple performs the best in this category generating $5,546 per square foot of retail space. This latter portion contains the intangibles; Apple’s service and their strategy. A critical examination is made on their differentiation; for this a SWOT analysis is done and based solely on their strengths such as rapid innovation processes and unfathomable brand loyalty we quickly realize how they can consistently beat their competition. This study presents a model and system that if repeated; can make you one of the most successful companies in the 21st century, but for now the content enclosed is what makes Apple, Apple.
Contents
Executive Summary
Introduction: Inception of Apple Inc. and iPhones
Executive Management Team of Apple Inc.
Vision of iPhone makers
Mission of Apple Incorporation
Values of Apple Incorporation
Business Strategy and Goals
Product Design of Iphones
Attention to Details
Customers Involvement in Design
Simplicity and User Friendly
Design Uniqueness
Service Design
Process Selection and Facility Layout
Process selection
Capacity planning
Apple store facility layout
Location
IPhone’s product and service success factors
Management of Quality
Internal quality metrics
External quality metrics
Customer service
IPhones trail: Manufacturing line
Competitiveness
Strategy
Productivity
Supplier Relations
Inventory Management at apple
Lean practices
Marketing
Market entry strategy
Scheduling release/ Release strategy
Price strategy to entry market
Conclusion
References
Appendix 1
Continue for 34 more pages »
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By: Emilie Salinas
Submitted: February 13, 2019
Essay Length: 8,712 Words / 35 Pages
Paper type: Essay Views: 146
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