Swot Analysis of Coca-Cola
Swot Analysis of Coca-Cola
SWOT Matrix – 4 Marks
Strengths
Brand image high
Wide distribution——convenient to customers to buy
Strong growth,profits
Right price——affordable
Strong reputation
Dominance in soft drink market
Focus on families and youth——6*375ml，suitable for picnic&party,thus 4ps strong
Established strong relaltionship between the Olympic Games,has many cooperative partners
Secret drink formula,whereby creating an unique characteristic of products
Set up in 1890s,has a long history of cooperation culture
High quality of this product
Tremendous capital,has an abundant of funds to improve the techniques or change the package
Good ability of researching and development
Numbers of faithful cosumers
Good slogan which has a strong influence among the teenagers
Good advertisments
Invested many activities to establish the interaction with cosumers
Weaknesses
its flavour is somewhat bitter
saccharic,bad for the people who have diabetes
soft drink,contains carbonic acid and caffeine,which are harmful to peoples health
losing a lot of market
unfationable packages
losing some cooperative partners
a lot of money spent on the management of such a big company
6 cans,not convenient to carry
Opportunities
Produce some different flavors to meet different peoples needs
Recession,people have more time to have a drink,launch new products for them
Minimise the harmful ingredients and add some ingredients which is good for health without changing the good flavour
Take advantage of the internet to advertise its products and improve the sales
Invent new products for the elder people
Change the pakage to attract more youth
Recession,merge and annex some potential companies at lower prices
Extend the distribution range
Sell with fast food
Threats
Cosumers concern for their health since the ingredients is harmful
Recession,people reduce their expense
Competition,pepsi seized the weakness of coca colas distribution strategy so that quickly ocuppied some of the market
COCA COLA SOFT-DRINK VARIETIES CANS 6*375ML SWOT ANALYSIS
Strenghs
Coca cola is a successful company.It was built up in 1891,and has set up a good brand image of integrity,thus creating a great profit.(4.87billion dallors in 2005)[1] With a long history of cooperate culture and an unique secret formula,Coca cola became the dominance of the world soft-drink market.It produced variety of drinks,and most of them are affordable so that almost everyone could buy them.Coca cola was the first commercial sponsor of the Olympic games and maintain the relationship until now,thus brought an enormous increase in profit.（Increased 43% in the second quarter,2009）[2]
Coca cola keep researching new products to meet the consumers needs,and made its products come with high quality.Therefore,Coca cola has a very loyal set of enthusiastic consumers,they will come back to buy more products from coca cola,including some new products.Whats more,it advocated many activities to make the interaction with costomers,which made a growth of the number of faithful