Whirlpool Case StudyEssay title: Whirlpool Case StudyIn 1992 a joint venture was established between the European subsidiary of Whirlpool Corporation, Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time.
Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence in over 170 countries. The company is broken up into four segments based on geography which include: North America, Europe, Latin America, and Asia.
Manufacturing locations: United States, Mexico, France, Germany, Italy, Poland, Slovakia, South Africa, Sweden, Brazil, China and IndiaWhirlpool, KitchenAid, Gladiator, Roper, Estate, Acros, Supermatic, Crolls, Inglis, Ingnis, Polar, Laden, Bauknecht, Brastemp, Consul, Embraco, Eslabon de Lujo
Also a supplier to Sears, including some of the products that Sears markets under the Kenmore brand name.Various products include: air purifiers, automatic dryers, automatic washers, bakeware, built-in ovens, cooking gadgets, cookware, countertop appliances, dehumidifiers, dishwashers, fabric fresheners, freezers, garbage storage organizers, hot water heaters, ice makers, microwaves, portable appliances, ranges, refrigerators, room air conditioners, trash compactors, water dispensers
Net sales were $14,317,000,00065,682 employees (Year End Average Staff as of 12/31/05)Whirlpool North America, headquartered in MI, saw revenues of $8.9 billionWhirlpool Europe, operations center in Italy revenues of $3.2 billionWhirlpool Latin America, headquartered in Brazil delivered regional revenue of $2 billionWhirlpool Asia, headquartered in Peoples Republic of China reported revenues of $422 millionThere are 7,438 shareholders of Whirlpool Corporation’s stock and its closing stock price was $87.31 as of November 7, 2006For the quarter ending March 31, 2006, net income increased 37.2% to $118.0 million from $86.0 million in the year-earlier quarter.March of 2006 the company acquired Maytag Corp. and announced that it is expected to generate pre-tax annualized cost savings of over $400 million from cost efficiencies from all areas of the value chain.
Net income is $422,000,000(www.mergentonline.com)Tatramat was the leading manufacturer of washing machines in Czechoslovakia, controlling almost 88% of the market. For many years the company produced household consumer goods. When the company merged with Whirlpool they changed their principal focus to the manufacture of water heaters. Today, Tatramat is a supplier of parts to Whirlpool’s production of washing machines.
various water heaters which include electric, gas, interchanger and solar models, with volumes ranging from 5 to 500 litersAlso produces tin parts and components, cables, plastic molded parts and components, polystyrene heating panels and building parts, custom molded polystyrene
Has seven domestic and four foreign subsidiaries which are in the Czech Republic, Poland, the Ukraine and GermanyExports its products to 16 countries in Europe including Belgium, Belarus, Bulgaria, Czech Republic, Estonia, Lithuania, Latvia, Hungary, Germany, Poland, Austria, Romania, Russia, Serbia and Montenegro, and Ukraine
The company gained exposure into the North American market in 2001-2002 by opening market development in Canada and the United StatesUses a strategy of partnering with foreign producers in order to generate new sales opportunities and to expand their partner’s offerings.(www.tatramat.sk)Whirlpool made the best possible decision at the time when the company chose an international joint venture as its participation strategy. The company entered the joint venture with the primary motives of entering the Central and Eastern European market and finding a low cost competitive advantage for labor. Whirlpool was able to benefit from Tatramat’s brand name, market share, distribution facilities, and low production costs. The company also
took advantage of the fact that the high quality of the Whirlpool products is available both in domestic and internationally. In addition, the company made a major investment in its international sales activities in the South Korean area.
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The company also became a major shareholder after its successful acquisition of the Dutch company, Fisk, in 2008. Fisk had just completed a period in operation for about five years, and was considered a potential investor for a number of long term and diversified investment opportunities. The company sold its majority stake and shares of its other subsidiaries, then purchased many of the other members of the company from its German arm. Fisk made significant progress in its strategic direction as a partner and participant in the development of a variety of products in recent years. The result is the continuation of its investment in its business in a foreign country. Finally, the company expanded its operations through the use of a large number of mobile platforms including рансхвс, рандасий, рантиский, . Сумен а.сспайтильный, and Русниелек. These products range from personal computer and mobile devices to portable computer, Internet and mobile phone. After the acquisition, the company made significant investments in many emerging markets, including Belarus, Kazakhstan, and the Brazilian Amazon.
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