Pet Sitting Service
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Marketing Summary Plan
WAGS TO WHISKERS PET SITTING SERVICE
EXECUTIVE SUMMARY
A service such as Wags to Whiskers Pet Sitting Service is very important to people who own animals. Pets are not merely animals to many people, but considered children. Knowing that a pet is being cared for in their own environment is a much sought after relief for many people.
Wags to Whiskers offer a variety of services for an owner when it comes to caring for the pet while a person is away from the home. Items such as feed and watering, walking or exercise, and grooming are just a few of the services available. Cost for services will range from $5 to $35 depending upon the service and time frame needed to complete the service.
The services can be used on a daily basis or for an extended amount of time when a person is out of town. Concentration on professionals and senior citizens will be the target audience to begin the Wags to Whiskers Pet Sitting Service. The area of concentration will include the three counties of Northern Kentucky, Boone, Kenton, and Campbell.
Because owners feel guilty for leaving their pets alone for long periods, pet sitting services is one of the fastest growing businesses. If Wags to Whiskers has the perseverance, the opportunities are there for the making in the pet sitting business. This can be accomplished through multiple avenues of advertising, such as newspapers, vet offices, etc.
Goals for Wags to Whiskers will consist of making $25,000 in the first year of business and growing in additional clientele, staff, and revenue over the next three years.
PRODUCT DEFINITION
Wags to Whiskers Pet Sitting Services offer clients who are busy working long hours away from home a much-needed peace of mind. It is important to the client to know the animal is well taken care of during their absence. Regardless of the type of pet Wags to Whiskers Pet Sitting Service offer feeding, watering, exercise and/or play, administer of medication, transportation to the vet, massages, and will make air travel arrangements for pets. According to Mary Jean Ballner who spoke at the NAPPS annual conference in January, 2005, “Benefits (from massages) are the same as for humans (increases blood flow, releases endorphins, soothes)
Benefits pet sitters by (accelerates bonding with all animals, aids with difficult pets, relaxes scared animals).” Other services offered include grooming (bathe and brush), car rides, nail clipping, misting of birds and reptiles, cleaning cages or tanks, and monitor the temperature within a reptiles habitat.
Many times as a pet sitter, Wags to Whiskers, will bring pet(s), if compatible and spend half an hour with the clients animals. Sociable animals are in constant need of companionship therefore it is important the clients pets be around other pets, if feasible.
Services offered in addition to the care of clients pets include bringing in the mail and paper, water plants, remove animal nose-smudges from windows, and sometimes as an added service to steady clients, leave fresh flowers for their arrival. When the client arrives home Wags to Whiskers also leaves a little something for the owner to present to their pet, usually a small inexpensive toy or treat.
Wags to Whiskers Pet Sitters offer the widest array of services tailored to meet the needs of hard-working people who want their pets to be happy. Beside the normal cats, dogs, birds, reptiles, and fish we will also offer our services to rabbits, hamsters, guinea pigs, ferrets, and larger animals such as horses and pygmy goats.
To be competitive pricing must be in alignment with other pet sitting services.
SERVICE
AMOUNT OF TIME
Water, feed, walk and clean up any messes
Ð hour
$20/ea weekday trip
$25/ea weekend trip
Water and feed
15 minutes
$10/ea weekday trip
$15/ea weekend trip
Walk dog
Ð hour
$15/ea weekday trip
$20/ea weekend trip
Transportation to vet or grooming service
Unknown
$20 round trip
$25 round trip
Overnight stay with pet in clients home
8-12 hours
$30/ea weekday
$35/ea weekend
Overnight stay with me
Unknown
$15/ea weekday
$20/ea weekend
Specially prepared meals
$5 extra per trip
Large outdoor animals
Unknown
Call for a quote
Additional Pets
$5 extra per pet
Discounts:
Regular Clients
Daily Basis
10% on 2+ trips/day
Regular Clients
Vacation
10% applied to total bill
Senior Citizens
Anytime
10% applied to total bill
Because of time constraints and traffic, a limit of visiting 8 pets per day is the maximum. This allows Wags to Whiskers to give the time necessary to each pet.
In this day and age, it is important to have a web site so prospects may see testimonies and read about Wags to Whiskers. In addition, the ability to take pictures of pets and send by Internet to the owner who may be on vacation, a business trip, or in the hospital could prove beneficial.
ENVIRONMENTAL & COMPETITIVE ANALYSIS
Many animals have anxiety attacks when their owners leave for the day because they thrive on human companionship. It can be tough on them to be home alone all day. Recognizing this problem will make Wags to Whiskers Pet Sitting Service one of the fastest growing home-based industries in the country.
According to American Demographics , the marketing potential shows that “45% of women 35 to 54 who have been divorced, separated, or widowed own a pet. Single households make up 28% of total expenditures on pets.” Also listed in the American Demographics , “39% of Americans ages 55 to 64, and 25% of those 65+, own a pet.” Senior citizens may not physically have the ability to care for pets for extended needs beyond food and watering their pets.
Amy D. Shojai is a nationally known authority on pet care and behavior. Amy recently spoke at the National Association of Professional Pet Sitters (NAPPS) conference in Atlanta, Georgia. According to Amy, “84 percent of