Seo Help
50. Create a kit around your subject matter. Don’t limit your content to just a white paper. Bundle various types of content such as a white paper, slide deck, and recorded webinar into a kit. This makes your content more valuable than your competitors and saves your prospects time in hunting for each of these types of content individually.
51. Write an eBook. The eBook will get you more search engine optimization and can easily be distributed electronically, both of which boost exposure.
52. Expand your existing content. If you have a whitepaper on a certain subject then make a video on it or produce a presentation and put it on slideshare. If you have a web page that focuses on a certain feature then write a whitepaper that goes into more details on the feature and only provide it in exchange for someone’s contact information.
53. Offer a free report. A free report is similar to a white paper, just a bit bigger. Typically, it holds more value than a white paper and is usually several pages longer. Free reports are great collateral to use as add-ons to purchases. Also, use them like white papers and offer them as free downloads when the user fills out a form.
54. Use direct mail. Email marketing has replaced direct mail strategies for many companies and it’s somewhat of a dying strategy. This could be an opportunity for you to do something that others don’t. However, direct mail can be expensive. Identify what other companies are already doing in your targeted area first. The key to direct mail is differentiation. Make your content standout and irritable to the recipient.
55. Write whitepapers. A whitepaper typically goes deeper into the subject matter than a product or data sheet. Whitepapers are more solution oriented and academic in nature. They are problem/solution oriented and serve as valuable content for companies. Provide your whitepapers when someone fills out a form for higher business to business lead generation results from your website. Studies have shown that white papers are highly viral; that is, they are passed around by 60% of technology professionals. According to a study by MarketingSherpa and KnowledgeStorm. White papers are considered to be credible resources for thought leadership and subject matter expertise.
56. Create a newsletter. Newsletters can be distributed using marketing automation software. Make sure to follow CAN-SPAM laws and provide opt-out options or you’ll quickly get marked as spam, which will hurt your email deliverabilityresults.
57. Create a comparison guide. Create a guide that compares your solution to others in the industry. When a lead discovers your solution early on in the buying phase it might appear to them that your solution is the same as your competitors. A comparison guide will differentiate your solution and clarify any misperception.