Level of StrategyLevel of StrategyCHUAN YANGSHR247Professor Michael Chewens20/04/2015BB#5Blackboard Assignment #5Level of StrategyAs one of the largest global courier delivery services companies around the world, United Parcel Service (UPS) operates on a business level of strategy rather than a corporate level. After viewing and evaluating whole business activities of UPS, UPS pursues an integrated cost leadership/differentiation strategy of business strategy. Because integrated cost leadership/differentiation strategy is an action plan the firm develops to produce goods or services, with strong emphasis on both differentiation and low cost. So that UPS provide many different consumers with a variety of products and services with a low cost.
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