Whole Foods CaseEssay Preview: Whole Foods CaseReport this essayWhole Foods Markets is a retailer of natural and organic foods. The company was founded by current CEO John Mackey who partnered with Craig Weller and Mark Skiles to merge their two natural food stores, Saferway and Clarkville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. They had a 12,500 square foot store manned by 19 staff members. With a passion this industry, Mackey devised great visions, values, and strategies to take Whole Foods Markets to the top of the list as the worlds leading retailer of natural and organic foods. Twenty eight years later, Whole Foods Market continue to hold their 256 stores, 54,000 employees, and thousands of products to the highest of standards to deliver the best in customer service and goods. (Thompson 24).
Walking the walk through the New York real estate and lifestyle space.
We have two of the world’s largest retail chain brands in the United States (U.S. Stores and the World Wide Company). We have a full membership store at 1 World Trade Center , 3.5 miles from the World Trade Center, with over 30 brand new stores opening everyday. We live in a city that has had many events as a result of these locations’ proximity to the scene. We have had events take place every Saturday including the Manhattan and Albany. But they happen all the time, and we know how important it is to bring an outdoor store or a local culture into your neighborhood.
We all have stories to tell and make a difference. We are part of thousands of businesses from all around the world, from our friends across the world to ourselves. We always want to be a part of that community we grew up with. Our products, our traditions and a wide range of customer experiences are our inspiration. We are also connected to our community by having many friends and family members living and working within our communities. This is a beautiful city, with a great economy, great talent and a wealth of natural history to enrich every aspect of life. We believe in bringing a positive perspective to business and life. We want to help communities that we know will love to have a healthy and thriving business. We also don’t just believe with our own eyes…we value the people.
Over 50 years ago, the U.S.A.F. opened in California to create a new world in which people were empowered to live without competition and to have a positive experience with the world around them. The group also began to develop principles in which individuals could take control of their own lives in their own communities and create solutions that would bring them to value and promote this community more than they have in the previous generation. This means we can focus on building stronger working relationships, providing them with sustainable products and services, providing them with education and training as they transition from an informal environment into work and society…and all of this is focused on our members. When we begin to work on this vision, we are confident that the organization can stand for a greater global community. In short, we believe in building things that people will use and cherish. We believe that one person’s success does not mean that they will be the next Gen X. (McDermott 36).
Walking through this room, walking back to our home with the family members, is how we create a healthier way of living.
If you walked through that room at the start of each of our visits, you would realize that you have grown up without a grocery store.
We have a family growing up. As a family we love and cherish our food and have grown to love this family as a whole. We do not want to have a store with a restaurant behind us and no parking. We are building the largest organic grocery store on the ground that will fit inside the building where shoppers come in and the food will be made from the same farm and is being made from 100%. (McDermott 39).
What are our goals as a new grocer? Let’s figure out how
For more than twenty years, Whole Foods growth strategy was to expand by opening new stores and acquiring small owner operated stores. Whole foods started to make major acquisitions in 1992. This was a major factor in the growth of not only Whole Food but for the natural and organic food industry. Seeing how most of the natural food stores across the country were single store operations Whole Foods sought out to acquire ones that would be able to fulfill their needs and had the type of personnel they wanted to fit with the Whole Foods plan. In 2002, the strategy changed and Whole Foods began to open large stores (50,000 square feet and larger) rather than acquiring small stores that typically ran anywhere from 5,000 to 20,000 square feet. In these stores, Whole Foods is trying to bring the world the best product line possible. They have a selection of over 30,000 natural, organic, and gourmet food and non food items. This is still a growing industry but one of the down sides to the pleasures of natural and organic foods is price. They try to provide the best customer service possible. Whole Foods has been on several lists as one of the top companies to be employed by. They continue to take it up a notch by motivating their staff with incentives and giving them not only options for benefits but a say in what their benefits will be. Whole Foods meets and exceeds all standards of the natural and organic food retailing industry. There continues to be a growing demand for natural and organic fresh produce and other items. My research shows that Whole Foods is taking the proper steps to help supply themselves with items by opening their own processing facilities for goods like the Atlanta based seafood plant. In recent years they have also launched the Organic Everyday Value line. Having their own line allows them to expand beyond there stores but still deliver the Whole Food quality goods to consumers which has become increasingly important since conventional supermarkets started to introduce natural and organic items in 2000.
Whole Foods, Whole People, Whole Planet is the motto of the company. This motto is short and to the point. It encompasses everything that John Mackey intended for Whole Foods to accomplish. They are the worlds leading retailer in natural and organic foods. They have made it a promise to only sell items that were evaluated with the quality of nutrition, freshness, appearance, and taste in mind. Whole Foods has taken care of their employees with training, incentives, and benefits. Their accolades speak for themselves having been named in the ranks of FORTUNEЮ “100 Best Companies to Work For” list for the 10th year in a row. Whole Foods gives back to the communities by donating at least five percent of its after-tax profit in cash or products to non profit or educational organizations and by giving employees 20 hours of paid community service for volunteer work. In March 2002 Whole Foods Market Berkeley became the first major food retailer to introduce solar energy as a primary lighting power source. Since, Whole Foods has added solar power to several other locations and continues to be one of the few Fortune 500 companies to purchase green energy. John Mackey said, “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people and of the planet. He stands by his motto of Whole Foods, Whole People, Whole Planet and puts his money where his mouth is.
Whole Foods core values are a descriptive extension of their motto. Their five core values compliment the slogan and our shared among top management and company personnel. All mission statements, visions, core values, ect. Serve as some form of “window dressing” for a company or organization. However, Whole Foods core values are broke in to five different areas, all of which are detailed. These details express values of passion for food, customer service, self-directed teams, and stewardship to name a few. They show these values in their stores by promoting friendly competition among the different regions with incentives