Identify Key Theories, Generate Critical Analysis on a Specific Aspect of Marketing Theory
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Identify key theories, generate critical analysis on a specific aspect of marketing theory
Research
Use of literature and evidence
Has developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed
Discussion
The topic was clearly defined and the focus of the argument identified
Has clearly defined the topic and the focus of the argument detailed comprehensively and imaginatively
Knowledge of theory and adequate examples applied
Assignment demonstrates knowledge of the relevant theoretical principles. The topic is covered in-depth and utilises the research to determine how the principles apply. Clear examples of these principles or theory are provided
Relevant links to the 7 Ps are discussed
Can analyse new/abstract data and situations using a wide range of techniques appropriate to the topic. Presents a commentary that is strong and consistent with and supported by the facts obtained in an objective manner.
Content and range
Comprehensive/detailed knowledge of topic with areas of specialisation is depth and awareness of provisional nature of knowledge
Conclusions
Analytical and clear conclusions well grounded in theory and literature showing development of new concepts
Style
Referencing, length
Exhibits clarifying message and information
Grammar etc
Report format used
Executive Summary
Define issue
Findings
Practical implications
Recommendation
Introduction
Background
Issues
Important definition
Purpose and Scope
Research into the holistic mareting concepts and the 7Ps of marketing
Polls
What is the role for marketing?