Essay About Wide Variety Of Products And Better Quality

Industry Analysis
Industry analysis- trends and environmental factors
Impact of technology resulting in the shift towards more electronic toys instead of the old mechanical ones
increase in demand for more educational toys to enhance learning abilities in infants and toddlers
Nature and extent of demand
Customer analysis
Developed country hence more working adults which result in shorter family play time
Kids favoring electronic toys
Competitor analysis
Kiddy Palace (Differentiated marketing)
Wide variety of products including baby care, maternity wear thus targets different market segments
Limited amount of toys
COB analysis(TOWs, positioning and differentiation, target segment)
-Concentrated marketing? (Only toys catered to kids mainly under the age 12)
-More for more?(better quality and more variety for greater price)
-mix of image and product differentiation (created an image as THE shop for toys with the greatest amount of toys)
Product/service analysis pricing, lifecycle, distribution
Prices higher compared to competitors
Industry analysis- trends and environmental factors
Impact